Showcase LA Events Outlines Five-Year Forecast For Expansion

LOS ANGELES - Dec. 30, 2013 - PRLog -- Leading direct marketing company Showcase LA Events has experienced their busiest trading period yet over the last year, with the close of the holiday season projecting to break previous records across each of the various industries the company represents. Industry developments and statistics have shown consumers to be spending more this year, and retail destinations across the country have reported a busier shopping season in 2013 than in 2012.  For Showcase LA Events, this is not seen as an opportunity to sit back and take it easy – the company has already outlined their plans for a rapid expansion over the next five years.

According to recent findings from the Consumer Federation of America (CFA), around 24% of consumers said they felt their financial situation had improved over the last twelve months. At the same time, the number of consumers saying their financial affairs was worse than last year was at an all-time low, reflecting the extent to which consumer confidence has grown over the year. With more money in the pockets of average consumers, it is therefore unsurprising that the retail sector is experiencing such a drive in demand.

A survey conducted by Harris Interactive highlighted that 85% of American citizens said they were intending to increase their spending over the holiday season and into 2014. This is being read as great news for Showcase LA Events and for their brand partners, who are all anticipating a final rush of customers as the holiday season reaches its conclusion. This ties in well with the firm’s five-year plans, which will see them increase sales, expand across new locations, and deliver even more presentations for the clients they represent.

Over the coming years, Showcase LA Events will expand the range of partners they work with, to take on even more clients and brands in 2014. Through their in-store marketing approach, the company expects to grow the number of represented brands alongside the number of consumers they serve. As the company looks for more new recruits to bolster the strength of their team, their reputation for excellence in the industries they cater to looks secure.

How Trends Are Playing To Showcase LA Events Strengths

The last twelve months have been extremely busy for Showcase LA Events, and 2014 is already set to be equally as busy for the company. Around 85% of Americans are spending more this holiday season compared with last, increasingly buying gifts for friends and family in addition to themselves. A further 88% of shoppers said they prefer shopping and buying in a personal way, which further plays to the strengths of the Showcase LA Events business model.

These findings have been welcomed by the company and by the clients they represent. Showcase LA Events was laying the foundations of a busy holiday period from Black Friday onward, in order to take account of the trend for shopping for holiday gifts earlier in the year. A representative for the company’s management team said, “By the tail-end of November, our team was reporting increasing numbers of consumer interactions that centered around buying gifts for the holiday season. These consumers are particularly comfortable with our model, relishing in the opportunity to test out the products we represent before committing to a purchasing decision. By putting the choice directly in the hands of the consumer, we help create a more satisfied, more loyal customer base for the brands we showcase.”

This data highlights that current market conditions are optimal for the Showcase LA Events business model. With industry projections now looking forward to 2014, there seems to be even more cause for celebration among those targeting different consumer retail sectors. Another recent study has shown that just shy of 70% of consumers actively prefer to shop in a physical retail environment, with access to multiple different retailers at one time. This further supports the company’s strategic approach to building brand relationships, which sees them locate promotions inside popular venues for shopping.

This helps the company reach out to new consumers for their brands, while helping more shoppers gain access to various high quality brands and their offerings. The company’s highly skilled brand ambassadors carry the baton for their clients, providing the interactions and results that have earned the company their reputation. With consumers preferring to buy in this way, it looks clear that this model will still continue to prove successful for the company.

A spokesperson for Showcase LA Events management said that the company was able to develop brand loyalty in consumers, by representing brands in a positive, benefits-orientated way. “The work we do with brands helps take their products, whether they belong to the food, electronics, personal care or cleaning sectors, to new levels. We develop brand awareness through reaching out and speaking to individual customers, and this in turn allows us to tailor campaigns to specifically meet the needs of individual shoppers. By pitching in busy retail environments, we are able to reach customers the brands alone can’t, providing a highly energized pitch that builds trust and loyalty from the beginning. With our expert, highly personable team on hand to answer consumer questions, we focus on building relationships that last with our consumers and on behalf of our client partners.”

About Showcase LA Events

Showcase LA Events is an in-person direct marketing and promotions company, providing clients with new channels to reach out into consumer demographics. By delivering personal points of contact with customers, the company’s highly experienced team of brand representatives develop relationships between consumers and the brands their clients want to promote. By providing shoppers with an interactive buying experience within busy retail environments, the company is consistently expanding their client base to reflect their growing capacity.

Showcase LA Events works with new brands to raise awareness, while helping established brands develop better consumer relationships. This enables customers to make the right choices for their needs, leading to improved satisfaction levels and repeat business. As a result, their clients are continuing to use Showcase LA Events in 2014, as well as recommending other retail and consumer businesses to see what the company can do.