JD Rucker Launches Automotive Digital Marketing Firm with "NAP" in Mind

Dec. 18, 2013 - PRLog -- Orange County, CA --  After a decade in automotive retail and nearly seven years on the corporate vendor side of the industry, thought-leader JD Rucker has launched his own automotive digital marketing firm to bring a more personal touch to car dealer advertising and promotions.

The biggest challenge that many dealers are facing with their marketing vendors is that they are normally built with scalability of their products and services as the guiding force behind their offerings. Dealer Authority (http://dealerauthority.com) was founded to focus on quality over quantity in the areas of social media, search, and content marketing. To do this, the company is holding to three core concepts that have the unfortunate acronym, NAP.

“I realize that it’s a terrible acronym for our philosophy, but the principles behind it are pure,” Rucker said. “Better to have a bad name like ‘NAP’ with a poor connotation but truth in its components rather than an awe-inspiring acronym with words forced in simply because they started with the right letters.”

Dealer Authority’s NAP philosophy was designed help dealers make tremendous strides in their marketing efforts that they’ve likely never seen from other vendors. It starts by maintaining Nimble strategies that bend without breaking to the constant changes brought forth by Google, Facebook, and consumers themselves. Then, Aggressive delivery is applied to those strategies, an area where many vendors fall short due to scalability issues. Finally, it brings Potent results that are clearly tangible to the dealers. There will be no need to ask what the services are accomplishing as they will see a very clear return on their investment without the technobabble and statistical manipulation that many vendors practice.

“We are and always will be as nimble as anyone in the industry. Our strategies will forever be appropriately aggressive. The work we do for our clients will be potent as a result.” Rucker continued. “It was either NAP or PAN, and NAP was in the proper order of why we’re the best fit for our clients. The branding might be poor, but we’re not trying to get thousands of clients. The message itself is legitimate and that’s what’s most important.”

It isn’t just dealers working directly with Dealer Authority that will benefit from the services. The company is pursuing partnerships to integrate in a complementary way with other services.

“Part of being nimble is allowing our services to be malleable with other services,” Rucker said. “For example, if another social media firm has the posting and commenting covered but simply needs help with engaging the content within people’s news feeds, we can craft a package that fits. The idea is that the whole will be greater than the sum of the parts.”

The company is actively seeking a CEO. Rucker is holding the role for now but will be switching to operations and product delivery once the right person is identified to run the day-to-day business side of the company. This will also allow him to engage appropriately with other companies to ensure that delivery for partners will be smooth. He will be remaining as President and Chairman once the corporate officers are identified.