News: Dog Trainers Must Change How They Do Business - If They Want to Survive in the current Economy

FORT GARLAND, Colo. - Dec. 8, 2013 - PRLog -- Look at how much the dog training industry has changed over the last 20 years. It doesn’t take Einstein to figure out that it’s time for another major shift. But it’s not just the dog training industry that has changed; it’s what owners expect from their trainers.

Pets are an integral part of the family and clients don’t want trainers in their homes who don’t understand this. It is one of the major flaws in the dog training industry today. Old and dated training methods are no longer tolerated in the family home. http://www.prlog.org/12253104-news-the-dog-training-business-worldwide-is-taking-hit-from-sagging-economy.html (../12253104-news-the-dog-training-business-worldwide-is-taking-hit-from-sagging-economy.html)

Dog trainers who continue to use these methods can’t compete in today’s market. Those who don’t move with the times and employ a range of techniques to help their clients will be left in the dust by those who do.

There is no one training technique that suits every dog and owner. Dog trainers who understand this fact are being snapped up by clients. Clients want to know they will receive the specialist attention they deserve and not be given some cookie cutter training plan that doesn’t meet the needs of them or their pets.

Dog training businesses that have the ability to think laterally and find creative solutions to their client’s problems will outshine those who are stuck in a time warp. The internet has made it very easy for clients to do their homework and find out about any dog training organization they want to.

Dog trainers, who are part of a franchise system, may be struggling more than those who have stand alone businesses. Why? Because they are bound by a franchise agreement that only allows them to use their franchises method of training and a marketing strategy that is aimed at increasing the BRAND and not the individual trainer.

“In my opinion we will continue to see a decline in the amount of people willing to buy a dog training franchise in the future. The economy makes it necessary to question whether investing money into a franchise is the smartest move. People are realizing that it would be smarter to put that money into their own business and hire the help of those who can help them succeed.” said Naomi Hunter of Naomi Hunter Consulting. http://naomihuntertrainsdogtrainers.blogspot.com

For this reason dog trainers around the world are turning to consultants like Naomi Hunter for help. With her innovative approach to mentoring and over a decade of experience in the dog training industry she knows what it takes to succeed.

The book “Why Your Dog Training Business Is Failing" is a FREE download that you can access at http://naomihunter.net and is designed to help trainers pinpoint some of the problems within their business.