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Follow on Google News | John Deupree, AIRC Executive DirectorExecutive Director of AIRC (American International Recruitment Council)
By: Intead International Student Recruitment AIRC was created by a group of US institutions who felt that there wasn’t an association that focused solely on international student recruitment (http://www.intead.com/) The topic of agent use for international student recruitment remains at the forefront of higher education conversation. The recent NACAC decision that allows NACAC members to pursue the use of agents is likely to affect the future role of agents in US college admissions recruitment. While Australia and the UK have a long history of agent use, the US does not. There are some interesting reasons for the differences in agent use. The discussion includes what creates a successful and productive agency-institution partnership. Trust and respect are the key words along with due diligence and transparency. Institutions must know their agencies; institutions drive the process, set goals, establish guidelines. The conversation also includes: • The basics of developing a strategic plan • Recruitment 101 • Some thoughts on the future of international student recruitment trends End
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