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XYIENCE, Capital Distributing Partnership Expands in
XYIENCE has experienced tremendous success in other areas of Oklahoma like Tulsa thanks to its distribution partnership with Love Bottling Company, which has offered the brand exposure in leading retailers such as Buy for Less, Homeland and Reasor’s Grocery.
“It’s clear that the leadership team at Capital is committed to building and growing brands so this is a very exciting relationship for XYIENCE,” said Reuben Rios, XYIENCE vice president of U.S. sales. “We have been very impressed with the emphasis both of our Oklahoma partners place on building solid relationships with their retailers and the brands in their portfolios. The commitment to solid, long-term relationships is a crucial ingredient to a successful future.”
XYIENCE Xenergy is the fastest growing among the top 10 brands in its category, although one might say it’s creating a category of its own with hybrid energy + hydration offerings. In November, XYIENCE reported 20 percent year-over-year sales growth figures. The XYIENCE management team attributes this success to continued growth within key market such as the Northeast and Southeastern regions, coupled with the success of its Xenergy + non-carbonated line that hit shelves earlier this year.
About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE’s sports nutrition products, which include Advanced Protein Complex, Pre-Workout Booster and Thermogenic Fat Burner, among others are designed to support an active and healthy lifestyle. The brand’s flagship product is Xenergy (pronounced zen-er-gy) –the official energy drink of the Ultimate Fighting Championship®
Find these and other sports nutrition products from XYIENCE online at www.xyience.com, or at a retailer near you. Or connect with XYIENCE on Facebook (http://www.facebook.com/