BornSharp razor leverages microcontroller technology for shaving breakthrough

SAN FRANCISCO - Dec. 11, 2013 - PRLog -- FOR RELEASE DECEMBER 11, 2013

Born Sharp announces first breakthrough in shaving technology in 50 years

Self-Sharpening Razor System eliminates waste and expense of disposables for indulgent, irritation-free shave

San Francisco, CA—BornSharp, LLC announced the automated Self-Sharpening Razor System (SRS)— the first comprehensive new technology in non-disposable shaving in over 50 years, a breakthrough made possible by incorporating the world’s first application of precision robotics to the shaving and grooming sector. The SRS includes a razor and a specialized sharpening port that keeps a blade sharp for five years, at which time a new blade can be inserted. The firm has filed a patent with 18 unique patent-pending claims.

“The BornSharp Automated Self-Sharpening Razor System is the first major advancement in razor technology in decades,” says Steve Worthington, BornSharp’s founder and inventor. “It combines the best of classic straight and double edge razors—durability and an incomparably smooth shave—with electronically controlled sharpening technology—virtually eliminating the need for disposable razors."

The BornSharp razor is the first truly automatic self-sharpening razor system. The razor is returned to the sharpening port after a shave, where the blade is automatically extended, sharpened, disinfected, and returned to its pre-set location. The system is quick, easy and safe.

"We paired the razor with the same sophisticated microcontroller chip and specialty precision motors found in 3D printers,” Worthington elaborated. “In this case, the system resurfaces the blade between shaves. We're the first to bring precision robotics to the grooming sector; before now it simply wasn't practical to engineer the kind of micro-precision controlled movements needed for daily resurfacing. We believe the public is going to love the results. Our razor is designed to eliminate irritation and reduce the inconvenience of shaving, restoring some of the indulgence and ritual to the daily shave.”

BornSharp also launched an Indiegogo crowd-funding campaign (http://www.indiegogo.com/projects/self-sharpening-razor-s...) to raise awareness and production funds and allow the public to weigh in on the product. “We're thrilled about being able to offer a durable alternative to the expense and waste of disposable blades,” Worthington said. “We want to make this product as good as it can possibly be, which means it's time to incorporate public comment. We need public support to help us with our revolution," Worthington said.

"Planned obsolescence is out. The planet can’t take it, and there’s no reason for it. 'Quality' and 'sustainable' are the new 'cheap' and 'convenient.' We aspire to be on the forefront of contemporary business practices and engineering, always," Worthington added. "We took design cues from vintage airplanes and classic cars, and use durable materials that are built to last for a long time. This razor could be the last one you'll ever need."

Visit http://www.indiegogo.com/projects/self-sharpening-razor-system

For additional press information, including a full description of the BornSharp system, please visit http://bornsharp.com/1401-2