Appiterate’s mobile app A/B testing helped an ecommerce app improve monetization by 28%

DELHI, India - Nov. 20, 2013 - PRLog -- Appiterate (http://appiterate.com) is helping many gaming, e-commerce and media app companies to A/B test and iterate their mobile apps. It helped a leading VC backed company, Reviews42 to achieve a 28% increase in conversions just by a few simple modifications, which took less than 10 mins to create.

Reviews42 is a leading Indian price comparison and shopping assistance app. It lets users compare prices of multiple products across categories from online stores.

Reviews42 wanted to optimize their mobile app on two fronts – increase referrals and increase user engagement. Appiterate created a couple of A/B tests that were deployed on all product pages of the app.

"The new version of the price link (with a visual element) resulted in an increase of 27.9% in a key metric which has a direct revenue impact! The control version performed better in case of adding reviews. The longer, but more explanatory text (‘Add Review’) on the review button is better at driving engagement by 7.7%", says the blog post Appiterate put up on http://appiterate.com/how-appiterates-mobile-app-ab-testi...