Packaged Facts Announces New Report, “Pet Insurance in North America, 5th Edition”

ROCKVILLE, Md. - Nov. 15, 2013 - PRLog -- Pet Insurance in North America, 5th Edition, a new report from Packaged Facts, is the most comprehensive examination of the U.S. and Canadian pet insurance markets available and a must-have for any company interested in this dynamic industry. This latest edition of Packaged Facts’ groundbreaking 2003 report offers a road map for competing in this market both now and in the years ahead.

Pet Insurance in North America, 5th Edition includes expanded coverage of alternative payment options and competitive forces (e.g., Banfield, Pet Assure, pet savings accounts), the impact of word of mouth and social media, more detail about the Canadian market, and meticulous discussions and examples of competitors’ marketing and go-to-market strategies.

Every pet insurance player is profiled in depth, including Embrace, Fetch (Petplan), Hartville (ASPCA), Healthy Paws, PetFirst, Pethealth, PetPartners (AKC), PetPremium, Pets Best, Pets Plus Us, Protect Your Bubble, Trupanion, Western Financial (Petsecure), and VPI. Statistics provided include historical and projected market revenues, number of policies in force, and company shares (both U.S. and Canadian), along with profiles of pet owners and pet insurance purchasers, based on data from sources including Simmons and Packaged Facts own pet owner surveys.

For more information, please visit www.MarketResearch.com or http://www.packagedfacts.com/Pet-Insurance-North-7838481/.

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services.  Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com.  Follow us on Facebook (https://www.facebook.com/pages/Packaged-Facts-Market-Research-Industry-Trends-and-Sales-Forecasts/80579229204?ref=br_tf), LinkedIn (http://www.linkedin.com/groups?gid=2237009&goback=.gmr_2237009), Twitter (https://twitter.com/packaged_facts), and Google+ (https://plus.google.com/u/0/b/100671821449570184619/100671821449570184619/posts).