Internet Reputation Management Now Offered Through Akado Oy

KOUVOLA, Finland - Oct. 31, 2013 - PRLog -- New companies now have the opportunity to put online expertise to work in an economical way right from the beginning. They can do this by combining strategies designed to grow a business’s online exposure with internet reputation management strategies that protect and boost the company’s reputation: http://akado.fi/services/online-reputation-management/

Ilya Nikitin, Akado Oy’s Managing Director, encourages businesses to think carefully about search engine optimization:

"Well-targeted choices of keywords and phrases for search engine optimization (SEO) are the most important decisions a business makes toward a strong web presence overall, and toward a strong defense of its internet reputation."

Phrases and keywords must meet two requirements to be effective. Firstly, they must be relevant to the queries people submit to search engines. This includes the company's name, though often people are looking for a service rather than a specific business, so other relevant keywords must be included. These could be the sort of business or service offered, such as "electrician" or "hotel". The location is also a useful identifier, so the business's city and area are appropriate keywords to include. Web enterprises intended for a nationwide customer base will require different methods to set establish themselves alongside competing brands. Unique, non-generic keywords and phrases can be highly effective in drawing online traffic to a new or growing company; SEO experts use their expertise to identify the most effective keywords and phrases for each business.

These keywords can become a great asset when a company comes under attack - something which Nikitin warns is ultimately unavoidable. An attack on a business's reputation can take many forms, from as little as a single bad review to a campaign of denigration in which an unhappy customer airs their dissatisfaction on multiple sites. Even just a few bad reviews can cause a problem, says Nikitin. If they are prominently placed in search engine results, the long-term effect can be devastating.

Effective damage control can be ensured through an internet reputation management service's intelligent use of keywords, by targeting a positive site to be shown on page one of a search alongside information about the business.

Business owners can use the expertise of an online reputation management service to find more effective keywords when the ones currently used are failing to get a site to the first page on search engines. The time-consuming task of changing a site’s copy and tags can be avoided by beginning with just the most valuable keywords.

The likelihood of online attacks occurring can also be reduced by using an internet reputation management service. The keyword-based system fills the first page of search results on Bing, Google, and Yahoo with sites linking to the company, stopping unfair attacks from achieving a high ranking in results. Keeping up a presence on social media sites, especially Facebook and Twitter, will also help to defend against attacks. This is because social media results are typically returned first in search results, explains Nikitin.

Ilya Nikitin has been Akado Oy’s CEO since 2004. To find out more about the company, visit http://akado.fi/