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Follow on Google News | Glasgow Interactive Believe It Is All About Your Smallest Customerswww.glasgowinteractive.co.uk Glasgow Interactive Believe It Is All About Your Smallest Customers GLASGOW, UK, October 2013 – It may feel natural to look for the big wins and even brag about landing big accounts, but it’s a mistake to measure your success by how you treat your biggest customer. In general, people treat their big client’s as VIPs. They give them all their attention and best effort. However, Glasgow Interactive believe it is how you treat the smallest players in your business defines your overall success. Think of your business systems: how you contact prospects, how you make offers, secure sales, and build relationships. Do you follow the same procedures and protocols with your lowest common denominator? How you treat your smallest customer is the true measure of your success and your values. Focusing your attention on your smallest customer reveals that you care for all the people aligned to your business. This speaks to your integrity and it creates a foundation for very strong customer loyalty. When you cultivate excellence in your business practices, you create the values that your business lives or dies by. If you allow yourself to slack or deliver less than your best to an account that isn’t wildly profitable, you are compromising your own excellence and values. Small customers can have a big impact and how you treat them speaks to what kind of person and professional you are. Always ensure that your business remains accountable to all customers! Build your business systems to provide the highest quality service all around. Know the demands of your business and look for ways of improving on satisfaction by listening and learning from your customers. It’s true that your smaller customers may occasionally take a bigger share in of your time than their account may financially merit. Do the right thing. Keep your standards high. Remember that how you treat them is less about them and more about you and integrity. If you don’t engage with the small customers, someone else will and they will get all the positive reviews and referrals that could have been yours. For additional information, contact a member of the Glasgow Interactive administration team at info@glasgowinteractive.co.uk Glasgow Interactive: End
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