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LOU REED | MICK ROCK | Genesis Publications Selects Workhouse as Agency of Record for Transformer
40 years ago, Transformer launched Lou Reed from the Underground. Mick Rock was there to capture Reed's flight on film. Transformer is their limited edition book and fine art series. Media contact Adam Nelson via email@example.com
Forty years ago, Transformer launched Lou Reed from the underground, way up to Mars, with a little help from Starman Bowie. Mick Rock was there to capture Reed's flight on film, beginning with the iconic album cover and continuing through the wild side of the Seventies.
Today, Lou Reed, rock icon, artist and poet, is collaborating with legendary photographer Mick Rock once more, with a limited edition book and record set. Designer John Varvatos is honored to celebrate the U.S. launch at his famed 315 Bowery boutique in New York City, formerly the seminal underground music club CBGB’s, on October 3, 2013.
Interested media please contact Workhouse, CEO Adam Nelson directly via email firstname.lastname@example.org (mailto:nelson@
MICK ROCK: 'I'm happy our relationship has weathered the outrageous antics of the past 40 years, enabling us to come together to produce such a beautiful tome.'
LOU REED: 'I like Mick and I like what he photographs, so shooting with him was never a problem. All these moments would be gone for ever if it wasn't for him.'
JOHN VARVATOS: ‘Lou and Mick's new book takes us on an amazing journey that has had a significant and lasting impact on music and fashion for over 40 years. True pioneers and re-inventors, I am excited to host them for their launch of this incredible, sexy, delicious, outrageous, inspiring, rebellious book from our friends at Genesis Publications.’
Charting the transformations of Lou Reed from 1972 to 1980, TRANSFORMER presents never-before-
Lou and Mick discuss the photographs and their friendship in a completely original, no-holds-barred dialogue. Lou Reed tells the truth behind the sartorial gestures, innovative stage set-ups, subversive acts and legendary albums that made him one of the most intriguing artists in modern music.
Their collaboration will be showcased in a 11.5" x 15.5" large format volume, traditionally craftsman-bound by hand. Lou and Mick's Transformer image is recreated on the cover, with a variety of foil detailing and gilt page edging. The book is presented in a slipcase and will include an exclusive 7” picture disc of the Lou Reed classics ‘Walk On The Wild Side’ and ‘Coney Island Baby’.
Lou’s originality and creativity has inspired one of the most visually exciting volumes that Genesis has ever made. Each of the 2,000 numbered copies in the limited edition has been signed by both Mick Rock and Lou Reed. Available now via www.transformerbook.com
Made in England, 1974
In the late 19th century, under the influence of William Morris, the private press flourished in Britain, creating books that were works of art in themselves. Similarly inspired, Genesis Publications was founded as an independent publishing house true to the arts of printing and craftsmanship. In an interview with The New York Times, Genesis' late founder Brian Roylance commented, "I don't know of many people who go to this much trouble to produce a book anymore. But I think there is a future for it." Inspired by this idea, Genesis is proud to create some of the most sought after books in the world.
'Genesis Publications... creators of lushly designed rock photo books' - The New York Times
Genesis despatches books to collectors in over 50 countries. Around 100 signed limited editions have been created with renowned authors, as varied as they are many. Their editions feature in the collections of the world's finest libraries, including New York Public Library's Rare and Fine Printed Book Department.
From The Beatles to Buckingham Palace
Authors and contributors who have participated in Genesis limited editions include Eric Clapton, George Harrison, Keith Richards, Ronnie Wood, Ringo Starr, David Bowie, Pete Townshend, Yoko Ono, Tom Hanks, Steven Spielberg, Sir George Martin, Sir Peter Blake, Sir Roger Moore, Michael Palin, Ravi Shankar, as well as sporting icons including Sir Brian Lochore, Michael Owen and Sir Jackie Stewart. Visit www.genesis-
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