5 Rules for getting PR right for your care home

Public relations for care homes tips that will set you apart from the rest.
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WAKEFIELD, U.K. - Oct. 2, 2013 - PRLog -- 1. First rule of PR – harness what you have. Good customers and staff are hard to come by so ensure they are valued and do something unexpected – even if it’s saying thank you. Remember you never know where your next recommendation will come from, but you can bet it will come from the people that utilise you and work for you.

2. Second rule of PR – be bold and brag a little. If it’s a good service, product or team, let the local press and community know about it. There’s so much choice out there that you have to be in the picture if you want to be in the frame.

3. Third rule of PR – assess the opportunities. Have you won an award? Have you received praise from a customer? Are you working in partnership with a third party? Are you hiring new staff? Do you support a local charity? Are you innovative? These are opportunities for your local press to report on and can be used to make you visible to existing and new audiences.

4. Fourth rule of PR – be honest. We all have competition but what sets many apart is their reputation. Earn the respect you deserve and share your knowledge and credibility. You could do this by having an open day, writing a blog or updating your website news. But more importantly, share what your customers think about you too. The more knowledge and opinion you share, the more you educate potential audiences and instantly become not only an expert but credible too.

5. Fifth rule of PR – show some personality. The days of the corporate fluff have all but gone. It’s time to show people who you really are. Don’t share your holiday snaps but share your company personality. Show the lighter side of your business by sharing your team and their work. Use a more casual medium like Facebook to instantly lift your tone. Remember people are interested in people so keep the focus on people.

PR has many facets it doesn’t just mean good publicity. PR is how you treat your staff, how you interact in the community, how your product or service makes a difference and how you go above and beyond to do something that’s just a little bit unexpected.
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