Small Business Marketing Ideas – Search Engine Optimization (SEO)

Sept. 26, 2013 - PRLog -- As the worldwide web grows competition for ranking at the top of search engines is becoming more difficult to achieve.  You can have a great website but if no one comes to it then you are wasting your time.  Just having great content isn’t enough; you have to know how to drive traffic to your website.

If your site is ranked high on the search engines then driving traffic becomes easier since people looking for your information will click on your site.  One of the best ways to achieve this is through search engine optimization.  There are many techniques to optimize your site for search engine results and I discuss six strategies below.

6 Small Business Marketing Ideas for SEO success

Use variations of your keywords
Use meta description tags
Start blogging
Use accurate title tags
Include transcripts
Research your keywords

To optimize your ranking on search engine results, use variations of your keywords.  You can rearrange keywords in an article so the search engine spiders will be able to see these meta-tags and include this information in their database for increased visibility.  For example, if your site is about eyeglasses, you can include in your meta-tag, glasses, spectacles, or specs.

A meta description tag should be placed on every page of your website.  Meta tags are used to describe the different pages of your page’s topic and promote more clicks.  The content you use on your meta-tag should be brief and informative, allowing more visitors to your website.

If you are not currently blogging you are most likely losing traffic and money.  This is one best ways to get ranked easily since search engines like structured data and new content.  Backlinks are a very important aspect for ranking high in the search engines.  For more information on blogging, review my post on Home Based Business Blog (http://www.themogulmindset.com/home-based-business-blog/).

When developing your site make sure to use accurate title tags.  This will ensure that search engines understand the content of your site.  As a rule of thumb, your title tag should be sixty (60) characters or less, as this is the limit of the majority of search engines. They also tend to give less weight to terms at that point.

When you post visual or audio content to your website make sure to include transcripts.  Including this information will provide more relevant content to your site and allow the search engine spiders to read more consistent content.  With YouTube you can now add content by the click of a button.

You want to make sure to research your keywords before committing to write about them.  Learn which specific keywords will be best for you to integrate into your website.  Keyword research will help you understand what search terms people are searching for in your particular categories.

This article discusses only a few tips that will help your site get the popularity level you wish.  In order to validate these tips you must dedicate several hours a week to these strategies to be successful.  For additional SEO strategies see the blog post Marketing Tools for Small Business – SEO. (http://www.themogulmindset.com/marketing-tools-for-small-...)

For questions or comments, contact me or connect with me on my Facebook Profile.

Here’s to thinking link an entrepreneur and achieving your dreams.  Are you ready to live the MLM Lifestyle (http://themlmlifestyle.com/)?
Jason Lockhart http://youtu.be/-nHViuntWH8