Leader of Pedego Electric Bikes Presenting at TEDx

IRVINE, Calif. - Sept. 17, 2013 - PRLog -- Don DiCostanzo, CEO and co-founder of Pedego Electric Bikes, will share his ideas on innovation and the e-biking revolution at the upcoming TEDx Orange Coast 2013 Annual Conference. The event, a distinguished spinoff from the original TED Talks, is set to take place at Segerstrom Hall in Costa Mesa. DiCostanzo will present on Saturday, September 21. The focus for 2013 is “Beautiful Minds,” and will showcase innovators who have made a difference. This entrepreneur’s presentation is highly anticipated, as he is known for making people laugh and think at the same time.

“Are you looking for fun … or trouble?” That’s the cool challenge DiCostanzo is known to offer the first time he makes a new acquaintance. If the answer is “Fun,” he quips, “That’s great, because we have plenty!” And if the answer is “Trouble,” he shakes his head. “Sorry, we’re fresh out. But we have plenty of fun!” His lighthearted personality belies the fact that he’s a seriously successful business leader — now the head of the fastest growing electric bicycle company in the world. It’s a fair metaphor to say that wheels are constantly spinning in his head. DiCostanzo has a history of success in selling to niche markets — by figuring out why people purchase a product – and he has extended this insight to the electric bike trade. The marketing techniques used by Pedego have proven that selling e-bikes means appealing to the buyer’s innate love of fun. So, while plenty of TEDx presentations use enjoyment as a means to another end, this savvy entrepreneur’s presentation will demonstrate how e-bikes are the reverse: The way to find fun.

Company CFO and co-founder Terry Sherry has known DiCostanzo since their college days and enjoys his partner’s fun-loving personality, but he also values his entrepreneurial acumen. “Marketing the bikes as fun, stylish and colorful was a great start,” he says. “But Don also made sure to develop reliable, quality bikes that benefit from cutting-edge technology.” Such mindfulness helps make a great entrepreneur, and aspects of this will be a part of DiCostanzo’s presentation. At TEDx, attendees will gather to learn from DiCostanzo for good reason. In the 5 years since its inception, Pedego has outgrown three factory-warehouse sites, and is continuing to expand as its brand’s popularity explodes worldwide.  

About Pedego® Electric Bikes
Pedego®, the world’s most renowned electric bicycle, built its reputation by creating chic e-bikes outfitted with the latest in electric bike technology. Pedego’s commitment to innovation has led to worldwide acclaim for their leading-edge design. Their many stylish e-bike models, such as the Pedego® City Commuter, offer a cost-effective and green alternative for transportation, exercise, recreation and fun … without worrying about hills or headwinds! Hailing from Orange County, California, Pedego Electric Bikes is one of the fastest growing electric bicycle companies in the world. For more information, please visit http://www.pedegoelectricbikes.com/

About TEDx Orange Coast
TEDx Orange Coast is a non-profit, independently organized TED event devoted to Ideas Worth Spreading through annual conferences featuring fascinating doers and thinkers who present in 18 minutes or less. Its scope has broadened to include the TEDxChallenge and TEDxTeenChallenge, which promote Ideas Worth Doing. TEDx Orange Coast brings together a like-minded community of curious, highly engaged learners committed to inspiring change through positive actions. For more information, visit http://www.tedxorangecoast.com.