Infiniti has Revealed an Innovative New Concept to Appeal to Younger Buyers

Sept. 12, 2013 - PRLog -- The all-new Infiniti Q30 concept stunned the entire automotive world when it was revealed on September 10 at the 2013 Frankfurt Auto Show. The team at Infiniti of Hoffman Estates (http://www.infinitihoffman.com/dealership/about.htm) heralds this historic debut, as it signals Infiniti’s desire to reach out to a wider range of drivers with its bold design. Anticipation for the concept started building when Infiniti revealed photos ahead of the show, and the actual vehicle looks to be a groundbreaking product.

The Q30 may be a concept, but it’s going to production — it’s expected that it will available in the United States sometime in 2015. It sports an innovative design with a slightly raised ride height, a sweeping roofline that’s similar to many crossover vehicles, and the kind of flowing styling that defines the look of Infiniti vehicles.

Infiniti is aiming squarely at younger buyers with the Q30, as it’s a demographic that’s expected to account for as much as 80% of drivers who buy luxury vehicles by 2020.

“The shape of the Infiniti Q30 deliberately challenges categorization,” said Johan de Nysschen, Infiniti president. “It is not a coupe, not a hatch and not a crossover so that it will appeal to younger customers who desire to disrupt convention.”

The Q30 sports headlights and a grille that are similar to those on the 2014 Infiniti Q50 (http://www.infinitihoffman.com/2014-infiniti-q50-preview.htm), which nicely complements the large wheels and flowing bodywork. It’s expected that it will slot below the Q50 and serve as an entry-level model in the Infiniti lineup. The Q30 is being positioned to compete directly with vehicles like the Mercedes-Benz CLA-Class.

The Q30 concept is just the latest example of Infiniti’s desire to expand its appeal through the creation of innovative luxury vehicles. There is much to recommend the current Infiniti lineup (http://www.infinitihoffman.com/new-inventory/index.htm), and area drivers can see all of the automaker’s fine vehicles when they visit Infiniti of Hoffman Estates. Located at 1075 W. Golf Rd. in Hoffman Estates, IL, the dealership serves Naperville area drivers with the latest Infiniti models, pre-owned vehicles from a variety of automakers, and an exceptional service center.