New Antics Helps Two New Lifestyle Brands Drive Video Revenue Streams

Weelicious and Mint Clothing Company Utilizing Payroll® Overlay to Increase Video Revenue and Online Purchases
By: New Antics
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Weelicious with New Antics overlay
Weelicious with New Antics overlay
LOS ANGELES - Aug. 28, 2013 - PRLog -- Online publisher and lifestyle brand Mint Clothing Company recently deployed New Antics’ interactive video software, PayRoll, to their video content to drive additional revenue streams and better enable ecommerce transactions.

Weelicious recently added five new videos to its website utilizing PayRoll software. When the videos feature a product, a clickable image overlay appears enabling viewers to quickly and easily make a purchase on those product pages. Weelicious then gets paid a commission on any successful transactions creating a new revenue stream for the site.

“For over a year now we’ve been helping Weelicious drive user engagement, grow their video audience and increase monetization and we are pleased to help them launch this latest collection of new interactive videos,” says CJ Bruce, Managing Director, New Antics.

New Antics recently teamed up with Mint Clothing Company to add interactivity to its new Spring/Summer 2013 Lookbook video. Viewers of the video can click images of the products featured in the video and be taken to those product pages to purchase.

“Whether we are enabling real-time transactions during the course of the viewing experience, collecting user data or adding other forms of interactivity, we are able to fully customize and tailor our offering to the needs of each brand, retailer or content creator while ensuring a high-quality, uninterrupted viewer experience,” added Bruce.

Source:New Antics
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Tags:Weelicious, Mint Clothing Company, New Antics, Video Commerce, Online Video, Interactive Video, Ecommerce, Video Content
Industry:Advertising, Multimedia, Internet
Location:Los Angeles - California - United States
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