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Follow on Google News | BaseCase launches Closed Loop Marketing for market accessValue communication and technology firm BaseCase have announced the launch this week of their closed loop marketing (CLM) solution for market access.
By: BaseCase BaseCase CLM (http://basecase.com/ This kind of ‘closed loop marketing’ (CLM) approach had been tried by mass market content distribution platforms before but not in the particular field of market access, which has a specific set of requirements and expectations. These are often quite different from those in the wider field of sales force effectiveness and prescriber marketing. BaseCase CLM is designed specifically to inform and enrich discussions between market access managers and field staff concerning the effectiveness of different value messages. End
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