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Follow on Google News | MIO and Verde PR Partner to Drive Outdoor and Fitness Industry Brand CommunicationsBy: MIO Global MIO has had great success since the debut of its ground-breaking Alpha sport watch in January 2013. Verde will continue the momentum of that launch and build brand reach for forthcoming MIO product technologies by bridging the MIO brand offerings to athletes who train both indoors and outdoors. “Verde has built a proven track record in the outdoor and fitness industries since it was founded in 2002. The agency’s many years of experience with media and influencers in these communities makes Verde an ideal partner to further the MIO story and garner even greater exposure for our products,” said Liz Dickinson, CEO and founder of MIO. “I am excited to kick off this partnership at such a meaningful time for our company, and I am thrilled to be working with such a strong partner.” MIO was founded in 1999 when Dickinson created the world’s first strapless heart rate monitor sport watch with a patented calorie management system, and the company’s success has grown from there. The launch of the MIO Alpha rocked the consumer electronics market with the newest innovative technology in the heart rate monitoring category and continues to gain momentum. The MIO Alpha is the world’s first performance- MIO’s mission is to offer innovative technology that provides accurate heart rate information through simple, well-designed products for athletes of all levels to support personal performance goals. “Performance- For more information on MIO and the MIO Alpha, visit www.mioglobal.com. For more information on Verde PR, visit www.verdepr.com. About MIO MIO, a recognized pioneer in health and fitness technology, is the maker of the MIO Alpha, the world’s first performance- Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG Inc. and any use of such marks by Physical Enterprises Inc. or MIO is under license. About Verde PR & Consulting With offices in Durango and Boulder, Colo. and Jackson, Wyo., Verde PR & Consulting is a full-service traditional and digital public relations, marketing, branding, and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, bike, and snowsports industries, as well as the health and wellness and Lifestyles of Health and Sustainability (LOHAS) markets. For more, visit: www.verdepr.com. End
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