Donald Erlichman Joins Spellbinders Paper Arts as Director of Business Development

July 19, 2013 - PRLog -- Phoenix, AZ  – Spellbinders® Paper Arts, LLC, is an Inc. 500|5000 company, award-winning inventor, manufacturer and marketer of industry-leading tools for crafters of all genres.  The company is pleased to announce it has named Donald Erlichman Director of Business Development.

“Donald has extensive experience in developing affiliate programs and strategic partnerships.   His proficiency in building markets through establishing strong domestic and international relationships will prove invaluable in continuing to pursue Spellbinders’ growth,” said Stacey Caron, Spellbinders President and Co-Founder.

With over 17 years of sales management experience, Erlichman has had success in expanding into new markets, opening new distribution channels and driving revenue.  In his current position, he will report to Jerry Poffel, Spellbinders Director of Sales.  Prior to Spellbinders, he held the positions of Director of Business Development for DAZ3D, Vice President of International Sales & Media Shopping Networks for Provo Craft, National Sales Manager for International Molding and Sales Manager, Museum Division for Tru Vue.  

“I am delighted to be a member of the Spellbinders team.  The company is poised to successfully implement its growth strategies and take full advantage of the market opportunities ahead,” remarked Donald Erlichman, Spellbinders Director of Business Development.

Erlichman has a B.A. from George Washington University in Washington, DC.  He has served on the Board of Directors as Chair of the Personnel Committee for Habitat for Humanity in Philadelphia, PA.  He also served as Chair for a nonprofit organization’s Capital Campaign raising $5.1 million dollars.

About Spellbinders Paper Arts

Spellbinders entered the craft and hobby market in 2003 with the introduction of the Spellbinders Wizard™ Universal Craft Tool and a unique, patented collection of dies unlike any introduced before - or since. Always on the cutting edge in introducing innovative tools to the market, the Spellbinders Artisan X-plorer™ machine is the company's latest offering for crafters, jewelry artists and mixed media creators.  In addition, the Spellbinders Grand Calibur® machine is perfect for large format die cutting and embossing.  Known worldwide for its game changing products, the company brings revolutionary technology with its Imperial Gold die templates that cut, emboss, deboss and stencil.  Spellbinders product lines include more than 250 patented and patent-pending products, allowing crafters, hobbyists, artists and teachers to create one-of-a-kind, beautiful projects across a different variety of craft genres.

Stacey Caron was honored with an award as a finalist in the Ernst & Young Entrepreneur Of The Year® 2013 program in the Desert Mountain region which encompasses Colorado, Arizona and New Mexico. The awards program recognizes high-growth entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities.

In 2012, Stacey Caron received an Enterprising Women Award.  The annual Enterprising Women of the Year Awards recognize the finest women entrepreneurs in North America and beyond, and is considered one of the most distinguished recognition programs for women business owners.

The company received the Craft & Hobby Association (CHA) 2012 Summer Innovations Award for the Spellbinders Nestabilities® Majestic Elements line.  The award represents the industry’s most respected recognition for product innovation.

For three consecutive years, Spellbinders Paper Arts has been included in the Inc. 500|5000, an exclusive ranking of entrepreneurs nationwide. Visit http://spellbinderspaperarts.com or e-mail info@spellbinders.us for more information.

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Copyright© 2013 Spellbinders® Paper Arts LLC. All rights reserved. Spellbinders and the Spellbinders logo are trademarks of Spellbinders Paper Arts LLC. Spellbinders product specifications are subject to change without notice. All other trademarks are the property of their respective companies.