Some Common Mistakes of Minisite Design

KOLKATA, India - June 29, 2013 - PRLog -- Mistake 1

Most of the designers exclude the elements of search engine marketing. It spells disaster in later phase. You have to put your minisite on a search engine and so it is important to create a site in latest tune with the search engine strategy.

Mistake 2

Before you pull your design layouts together, devote your time towards keyword research. It is the very first thing that your content structure will be based on. If this step is missed, your minisite architecture will collapse like a pack of cards. Don’t waste your time, energy and money for a keyword that no one is likely to search. Use keyword research tool to find out which keywords are likely to bring you more prospects.

Mistake 3

Don’t create your minisite a gallery of your creative opulence. Never throw in all bells and whistles. They will be a distraction from the main theme and message of your minisite design. All these will only fascinate the children but not the adult. Avoid using animated graphics. Also limit use of Java Scripts. Search engine crawlers don’t recognize them. It is only in love with the key phrases and their proper use is what only counts to the crawler.

Mistake 4

There is another disadvantage of overloading your minisite with flash animations and images. It will take more time to upload. An ideal minisite should not take more than 8 seconds for upload. If the time goes beyond that length, the visitors grow impatient. They don’t like to waste their time on a website which needs a whale of time to appear. Also due to crowded information and images, such minisite design (http://www.ecoverexpert.com) does not present an easy-to-navigate picture.

Mistake 5

750 pixels is maximum for your minisite width. If that limit is surpassed, the visitors have to scroll down the pages which won’t be a likable idea for them. A better way is to use screen percentage than relying on pixels. Also don’t settle for less than 650 pixels as it will make your minisite narrower.

Last but not the least; don’t ignore color harmony and contrast. They create no emotion for the search engine crawler but are considered important for the visitors. A creative punch is important here as it will keep your cashbox tinkling all the time.