Multi-Channel Tools to use with Direct Marketing and Mail

BOHEMIA, N.Y. - June 28, 2013 - PRLog -- Direct marketing is all about response. Prior to social media entering the direct marketer’s domain, direct mail was used by many to get the greatest response possible. There are thousands of books and white papers on the use of direct marketing. And to be perfectly honest a lot of the fundamentals are relevant in using with today’s communication channels in addition to direct mail. So nothing learned is lost.

Some of the social media guru’s proudly profess that the age of direct mail is dead. We are one of the many industry leaders who continually find more uses for direct mail. For example, the USPS has made many advances over the years which have made direct mail more measurable and an even better value for marketers.

The introduction of the Intelligent Mail Barcode (IMB) replacing PostNet this past January to qualify for automation pricing has opened a range of new services and cost savings for marketers when it goes into full effect in January 2014.

Gone are the days of us saying, “Your cards are in the mail. Good luck.” Today we say, “Your cards are in the mail. They will arrive in prospects’ mailboxes on the 23rd. Go to this web address to see how many responses you receive, and to listen to recordings of your sales calls. Also, we took care of your online follow-up for you.”

Yes, direct marketing and mail is our business and we see it’s far from its demise. One of the problems we do see is the lack of education and training in using direct marketing and mail. Everyone was in a hurry to get their digital marketing in place and when you add in the negative press about the postal system, direct mail usage was down.

What we do see is a stronger strategy of using direct marketing and specifically in the use of direct mail. Use a previous direct mail strategy you had success with and get creative with it in social media. In fact, when direct mail is figured into the tactical choices for communication in an overall integrated campaign, online and offline, the response rate can increase appropriately.

Think back to the last time you stopped in a Starbucks or any other café. How many people were checking their smart phones? Don’t count the employees. Yes, most people answered all of them. The challenge for direct marketing and mail is how to cut through the noise first, with relevant messages of value and, second, how to make those messages so concise that a target buyer can quickly consume them.

Being in the industry of direct marketing and mail, the ability to capture someone’s attention with an eye-catching headline, and the ability to distill messages down to their most impactful and valuable core, is common.

We’ve built an industry paper sharing a few ideas for adding the online world to your direct mail campaigns. “Living in a Marketing Multi-channel World and Succeeding” is now available either by calling us at 800-207-5740 or visit www.sendreport.net and ask for paper DMS000cc.

Hurry, new ideas sprout faster than weeds in a spring garden after an April shower.

MVS Mailers, Inc.
31 Crossways East
Bohemia, NY 11716

www.MVSmailers.com