Kevin Browning of Umphrey’s McGee Featured on Heart of Business Podcast

LOS ALAMITOS, Calif. - June 28, 2013 - PRLog -- Kevin Browning, the mastermind behind Prog-Rock Band Umphrey’s McGee’s interactive shows, recently dished about building a second-to-none experience for fans on Benchmark’s Heart of Business podcast. On the podcast, hosted by email and events marketing service Benchmark, Browning broke down what it takes to not just build a loyal fan base, but experiment with new “Improg” techniques that may or may not take off with audiences.

“From their elaborate, unique stage shows that use crowdsourcing to choose the band’s playlist, to shows where fans can plug right in to the band’s soundboard, I’ve been to more than 80 Umphrey’s McGee shows, and each time I walk away in awe,” says Andy Shore, Heart of Business (http://www.benchmarkemail.com/blogs/detail/heart-of-business-the-fan-experience-with-kevin-browning-umphreys-mcgee) co-host and social media and content manager for Benchmark. “Browning plays a huge role in cultivating a fan base that would walk on broken glass for the band, so we used the podcast to show small businesses how they can build their own die-hard client list.”

Episodes of Heart of Business (https://itunes.apple.com/us/podcast/heart-business-by-ben...) are 100 percent story-focused, last between 20 and 30 minutes, and feature interviews that deliver practical advice for small and mid-sized businesses. Hosted by social media and content manager Andy Shore and Jennifer Perez, a former Los Angeles Times reporter and publicist for Benchmark, past shows have featured world-renowned beer writer Evan Rail and former Deputy White House Photographer Paul Morse. An interview with former professional wrestler turned Yoga guru Diamond Dallas Page (DDP) will be live in early July.

About Benchmark

Benchmark (http://www.benchmarkemail.com) is the world's first truly global email and event marketing service, with award-winning, Web-based bulk tools in Spanish, German, simple Chinese, traditional Chinese, Japanese, Portuguese, Italian, and English. As the #1 do-it-yourself email and event marketing service for businesses of all sizes, Benchmark offers the most flexible, user-friendly and affordable tools for sending and tracking newsletters from the Web, desktops, smartphones and tablets. With an extremely diverse client base ranging from small businesses to nonprofit organizations, Benchmark boasts thousands of loyal, satisfied customers in America, Asia, Europe and beyond.