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‘A child dies every 15 seconds of hunger’, a well-known slogan' validity is questioned
Fundraising for change (F4C), a fundraising company based in Canary Wharf, investigate how and why these children are dying, and if the slogan really lives up to the truth after it has recently been questioned.
Fundraising for change (F4C), a fundraising company based in Canary Wharf, investigate how and why these children are dying, and if the slogan really lives up to the truth after it has recently been questioned. The slogan comes from 2011 statistics, stating that 3 million children died from under nutrition. Questions have been raised as to whether all 3 million children died purely from under nutrition, or if the statistic is over exaggerated for media effect.
“It is without a doubt that children are dyeing around the world due to not having enough food, and the problems surrounding malnutrition, the statistics definitely hit people hard when you look at that number in terms of seconds, which is why organisations use these slogans to show the true effects as to what is going on in the world” says Sam Mouden, Campaign Manager of Fundraising for Change (F4C). The questions of the validity of the slogan have arisen as it has come to light that over 3 million children did die in 2011, however, some believe that not all were because they ‘starved to death’. “There are many complications when looking at under nutrition, it is a very grey area, if a child dies from a disease that they contracted due to a weak immune system because they were malnourished in their early years, does this count as part of the 3 million that died due to under nutrition, or should this be a separate statistic?” says Peter Braggins, founder of Fundraising for Change (F4C).
The slogan has changed multiple times in the last five years, but why? “Statistics of child deaths change on a yearly basis, and so any slogan associated will need to be kept as up to date as possible, to ensure the correct message is being sent out to the public, the slogan used to be one child dies every minute, and then 15 seconds, and some slogans even suggest it as short as 10 seconds when you divide the amount of annual deaths by the seconds in a year” says Sam Mouden, Campaign Manager of Fundraising for Change (F4C). The amount of child deaths is horrific, and charities and organisations are fighting hard to get important food, vitamins and medicines to these children across the world.
There are also other solutions to the huge amount of child deaths that are occurring annually across the globe, education being one of the most important factors. “Of course these children are dying from under nutrition, majority come from third world countries, their staple diet are things like rice and cereal, this is of course edible and filling, however the malnutrition could also be coming from the lack of a balanced diet, and knowing the importance of vitamins and vegetables” says Peter Braggins, Founder of Fundraising for Change (F4C). The fact is, 45% of child deaths occur from malnutrition, which does total over 3 million children a year. Malnutrition causes stunted growth, and there are 165 million stunted children in the world, 80% of these live in just 20 countries, showing exactly where efforts of supporters and charities should be focusing.
Another huge issue is breastfeeding, many women are not educated on how important breastfeeding is in the first 6 months of an infant’s life, and the nutrition it gives, and 800,000 children die annually due to low volume and poor quality breastfeeding. “If, along with a balanced diet, more money is put into education for these women, it could save almost 1 million children’s lives” says Sam Mouden, Campaign Manager of Fundraising for Change (F4C).
Regardless of statistics, it is clear for everyone to see that whether it is direct starvation or related diseases, millions of children are dyeing around the world every year. Evidence has shown a slight decrease in the amount of deaths, and people are becoming more aware and taking action, but more is still clearly needed to be done to prevent such a huge amount of deaths. “At Fundraising for Change, we work with multiple charity partners to really make a difference to these children, it only takes a tiny amount to make a huge difference and help to keep these children alive” says Peter Braggins, founder of Fundraising for Change (F4C).