Free Constant Contact Workshop: Grow Your Business with Email & Social Media

ORLANDO, Fla. - June 19, 2013 - PRLog -- SARASOTA, FL - The Countess Group (http://www.thecountessgroup.com/), a strategic marketing and communications consultancy, will present a free workshop – “Grow Your Business with Email & Social Media: Simple Marketing Strategies for Small Business” – to help small businesses and nonprofits in the Greater Sarasota area understand how to achieve marketing success.  The event is a part of the Shumaker Chamber University series presented by Shumaker, Loop and Kendrick, LLP.  Ken Countess, The Countess Group’s managing director, is a Constant Contact®, Inc. (http://www.constantcontact.com/index.jsp?pn=thecountessgroup) Local Expert.

In just 2 hours, this free workshop will give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing and social media. Topics include what to write about, how to get more people to stop and read their messages and how to get more action, or reaction, to messages and offers.

Mr. Countess will discuss what it means to run a campaign and tactics for measuring success without spending a lot of time or money. Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project.

This class is best suited for beginners in online marketing. It will touch on Facebook, using images for higher impact and cover the importance of mobile-friendly content for higher engagement. This is a great class for beginners and smaller organizations looking to accomplish more in less time and with a small budget.

Participants will have plenty of time to ask questions, share experiences, and network with peers. And they’ll leave with real-world insights and knowledge that they can put to work immediately, to help their business or organization succeed.

Event Details:

Date:  June 27, 2013
Time:  8:30 a.m. – 10:30 a.m.
Location:  ​The Greater Sarasota Chamber of Commerce, 1945 Fruitville Road, Sarasota, FL 34236
Registration:  Online at https://events.r20.constantcontact.com/register/eventReg?...=# (https://events.r20.constantcontact.com/register/eventReg?...)
Presenter:  Ken Countess, Constant Contact Local Expert
Cost:  Free
For more information on this seminar or to register, please call Brittany Lamont at (941) 955-8187 or Ken Countess at 407-242-4200.

About Ken Countess

Ken Countess is managing director of The Countess Group, a strategic marketing and communications consultancy now in its 13th year.  An award-winning marketer and an accredited, nationally recognized expert on Email Marketing and Social Media Marketing, Ken’s approach to educating audiences how to use email marketing and social media tools such as LinkedIn, Facebook and Twitter to build their business has earned him the respect of loyal followers around the country.

Mr. Countess has held executive management positions at several Fortune 100 companies and has been a senior partner at Ascend Marketing, a 35-person marketing firm.  While with such well-known companies as Marriott, Caremark and Motorola, Ken provided award-winning leadership for the fastest growing divisions of these industry leaders.  

Over his 25+ year career, he has been responsible for creation and delivery of multiple successful sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets.

Ken energetically participates in several professional organizations.  He currently serves on the Seminole County (FL) Public Schools (SCPS) Foundation's Development Committee, the SCPS Take Stock in Children Leadership Committee and is a past president of the International Association of Business Communicators Central Florida Chapter.  

Ken has served on The Conference Board’s Council on Corporate Communication, the Executive Committee of the Motorola Public Relations Council, and the Board of Directors of the Texas Association of Business (Texas State Chamber of Commerce), along with several other organizations.  

A graduate of both Leadership Southlake (TX) and Leadership Boynton Beach (FL), Ken holds an M.B.A. in Marketing from Florida Atlantic University and a B.A. in Business Economics from the State University of New York.

About The Countess Group

The Countess Group (TCG) is a marketing and communications consultancy providing strategic vision and measurable results for clients since 2001. TCG continues to expand their client base by providing value-added services such as:

·         Strategic Marketing

·         Marketing Communications

·         Corporate Communications

·         Email Marketing

·         Social Media Marketing

·         Internet/Website Development and Optimization

·         Customer Acquisition/Retention/Engagement

·         Lead/Demand Generation

·         Customer Relationship Management

·         Sales Channel Development

·         Sales Training and Support

·         Trade Show Support

About Greater Sarasota Chamber of Commerce

The Greater Sarasota Chamber of Commerce (http://www.sarasotachamber.com/) is a dynamic group of 1,600 member companies and organizations recognizing the value of working together to accomplish what no single member could hope to achieve individually. Using our members' collective vision, resources and energy, we work to maintain a healthy environment in which our community can grow and prosper.

The Greater Sarasota Chamber of Commerce was established in 1921 and is located on the West Coast of Florida. Our four divisions and eleven councils continually look for exciting and progressive ways to help our members, employees and community.

About Constant Contact, Inc.

Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement MarketingTM tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Media Contact:
Ken Countess

The Countess Group

407-242-4200
kc@thecountessgroup.com