Ford and Chicago Architecture Foundation Participate in Luncheon Panel

June 14, 2013 - PRLog -- The Chief Creative Officer of the Ford Motor Company and Chicago Architect Foundation trustees met last week for a conversation about the similar directions that both associations are moving in. Ford’s designers and CAF architects alike are faced with comparable challenges on a regular basis, so both decided to come together for a learning experience.

Arlington Heights Ford, a premier local Ford dealership in Arlington Heights (http://www.ahford.com/inventory/newsearch/New/), recognizes the creative aspects that Ford and the CAF utilize when generating their respective products. As a Chicagoland Ford dealer, they operate among the handiwork of both organizations.

Reflecting culture and fitting vast quantities of useful function into small areas were the main topics of the luncheon discussion. Recent trends have denoted that dense, urban populations tend to seek out details that draw focus to smaller features. The differentiation of products is not so much about bigger being better necessarily, but rather how much is possible in a little amount of space. Ford’s example is the 2014 Ford Fiesta (http://www.ahford.com/custom/2014-ford-fiesta).

The new Ford Fiesta is a four-door sedan that comes equipped with SYNC AppLink, AM/FM Radio, an in-dash single CD changer, an audio input jack, and several other available amenities. SYNC AppLink allows drivers to connect their mobile device to the new Ford Fiesta’s entertainment system. Internet radio applications and MP3 devices alike can be enjoyed through the Fiesta’s 6-speaker sound system. Outfitted with SYNC MyFord Touch, drivers will also receive a 6.5-in. LCD screen to display vehicle information and perform voice commands so hands can be kept on the wheel and eyes focused on the road.

At the end of the discussion, it was determined that both Ford and the CAF strive to create commodities that are not only functional, but appeal to a universal consumer and provide them with a unique sense of style. Considering the impact Ford has had on the automotive industry and how famous Chicago architecture is, it would appear that both groups have certainly achieved their respective goals.

The 2014 Ford Fiesta is on sale now at Arlington Heights Ford. Questions regarding the new Fiesta can be directed to the Arlington Heights Ford sales team at (847) 481-0427 or through their online contact form (http://www.ahford.com/page/ContactUsForm3/master/secondar...). The dealership is located at 801 W. Dundee Road in Arlington Heights.