Firetrap Chooses Brandnation For Uk Pr

June 14, 2013 - PRLog -- Brandnation has been appointed by Firetrap to handle the UK PR for the brand.

Firetrap is an urban UK fashion brand with an underground edge that celebrates London Life. Synonymous with musicians, rock bands and style-seeking individuals, Firetrap has been clothing the ‘cool’ and setting the style pace with partnerships and collaborations in over 1,500 locations globally for the past decade. The collections span men’s and women’s denim, shirts, t shirts, shorts, skirts, jackets, dresses, knitwear, trousers, chinos, polo shirts, graphic t shirts, hoodies, coats, leather jackets and much more.

Brandnation will be working to an extensive, fully integrated brief, which will see festival, music and party programs come to life. The programme is designed to reach the brand’s celebrity fan base which includes Professor Green, MTV’s Laura Whitmore, members of You Me at Six, Sunday Girl and JLS band members.

Brandnation’s current fashion roster includes Kangol, Glamourous.com, Silhouette, Off Dutee, Scandale, Wacoal, b.tempt’d, House of Holland underwear and High and Mighty.

Head of Fashion, Alina Wallace says: “We are very excited to be working with Firetrap and have a very intensive campaign scheduled over the next year that is designed to both celebrate the brand’s heritage and engage a larger audience. This appointment has come at a very exciting time for the agency after several exciting account wins, as we continue to grow the business.”

For more information on working with Brandnation, please contact us on sarah@brandnation.co.uk or (0)207 940 7170.

Brandnation is a fully integrated Public Relations and communications agency specialising in Sport, Lifestyle, Fashion and Health & Beauty.

Brandnation PR is part of Brandnation, which includes Brandnation Design, Brandnation Digital and Brandnation Productions. www.brandnation.co.uk.