Mindshare Promotes McRae and Baron to Joint CEO Role Across EMEA

LONDON - June 11, 2013 - PRLog -- Mindshare, the global media agency network, is restructuring its European operations, splitting the region into two distinct groups, and promoting Helen McRae and Christof Baron to the role of joint CEO across EMEA.

The restructure will see a number of changes made to regional leadership including:

·         Helen McRae, currently COO Europe at Mindshare, will oversee UK & Ireland, France, Spain, Portugal, Belgium, Netherlands, the Nordics and South Africa as joint CEO EMEA.

·         Christof Baron, CEO Mindshare Germany and regional leader for DACH and CEE, will see his regional remit expanded to cover Ukraine, Italy, Turkey and the Middle East as joint CEO EMEA.

·         Ton Schoonderbeek, CEO Mindshare Benelux and Regional Leader for the Nordics, will have an increased remit to focus on New Business and Talent development globally.

·         Baron, McRae and Schoonderbeek will report directly to Mindshare’s Global CEO, Nick Emery.

Nick Emery, Global CEO, Mindshare, said:  "Helen and Christof epitomise our ethos of investing in globally minded, smart and action oriented leaders. We will continue to challenge the status quo under their leadership"

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For further information or photos please contact Greg Brooks at Mindshare Worldwide – greg.brooks@mindshareworld.com  or +44 (0) 7826 869312

ABOUT MINDSHARE

Mindshare is a global media agency network with billings in excess of US$29.2 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

ABOUT GROUPM

GroupM is the leading global media investment management operation. We serve as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.  Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

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