Selling more products with effective ecommerce web design

KANPUR, India - June 8, 2013 - PRLog -- commerce web designing is not that simple as what businessmen have thought. Most of the businessmen believe that if they want to have a good business, they need to have attractive website which can catch the visitors mind. Keeping this as the basic principle, people forget to give more interest for features in the design. Because of which visitors will not hit back on the website again and this will make the business to go under loss. As per the research done on the online users, one interesting fact is that, more than the design, people would love to see more and more features which is useful. So here are some basic features which need to be included in each and every Ecommerce websites.

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Easy searching: Ecommerce solutions are provided for the online users to find what they want and purchase the same as quickly as possible. One cannot believe the website will be of the same size when it is initially launched. Business can grow including more and more categories and content. This huge information loaded into the website should not make the visitors to take long time to search for what they are required of. So, give more concentration on the pagination which makes the users to navigate to the desired page as quickly as possible and find their required product. Create unique menus for each type of business and give a general term for them which will make them to understand and navigate quickly. Provide a search option at the top of page preferably at the header or at the top of the left side bar or right

side bar. This is because, some people will not have patience to navigate to each and every page and find their product. Optimize the query used for the search feature as such the results should be displayed as quickly as possible without making the users to wait,

It's an era of Viewing: Traditionally website used to have more and more content because people of the last decade has enormous time to sit back and read them line by line. But today the world is moving so fast and thus the people are. They want to do every thing as quickly as possible. So try to avoid more descriptions and explain the service or product with simple description. But make sure to attach the image for the product. Images are driving more and more interest in ecommerce web design. If a user lands on the website and finds the image of the product he is looking for, he will directly do a checkout. If there are content, he might leave out reading the text of the product. So he will look out for the other websites for his service. Keep in mind that, the images should be shrunken in size so that it will not affect the business in future with huge server loads. Also current trend is to give a Zoom-In option for the images to give the users a clear and view of the product. Try implementing this feature for better profit in business.

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Display related products: When a customer searches for a product and is not happy with it, you should not allow him to leave the website and look out for the other. So, mention him that there are some more similar products with the help of links or thumbnail pictures. This will keep the visitors active on the website which will increase the chances of purchasing the product. There are numerous plugins to facilitate this feature for better ecommerce solutions. Make sure to display those products based on the similar category, because if there are irrelevant promotions, visitors will not encourage that and they might not visit the website again.