E-Commerce proves to be a booming sector in Poland

KUALA LUMPUR, Malaysia - June 3, 2013 - PRLog -- The IT market value maintained a positive annual performance across all major segments namely hardware, software and services in 2012.

Though the pace decelerated visibly compared to 2011, the Polish IT market remains as one of the fastest growing market in the CEE region and is expected to continue recording robust increase in the coming years.  

EU-funded IT projects are expected to be the main driver for the market’s development this year. Besides that, the demand coming from the enterprise sector (large companies and SMEs) also remains strong.

According to market estimates the e-commerce segment increased by nearly 23% y/y in 2012 and is forecasted to continue developing at an accelerated pace in 2013, above the projected 16.1% y/y European average.

The share of e-commerce in the country’s total retail sales is expected to rise to over 4% this year from 3.8% in 2012 and 3.1% in 2011.One of the most important trends on the internet retail market in Poland is consumers’ rising interest in m-commerce, alongside the growing popularity (and accessibility) of tablets and smartphones. Market players project growth of over 100% y/y on the segment in the coming years, yet despite impressive annual advance in 2011-2012, mobile devices currently account for a small share of the total traffic.

Read more from our analyst>> http://www.emergingmarketsdirect.com/europe/intellinews-polish-it-sector-report-may-2013/