Epom Released New Ad Serving Tools

KIEV, Ukraine - May 27, 2013 - PRLog -- This month, Epom Ad Server, a global provider of advanced technical solutions for ad serving and management, operated by Epom Ltd., has introduced some new and valuable improvements to its ad serving platform’s basic functionality, and also expanded it by launching the new features.  

One of the key innovations is enhancement of Impression Measurement Algorithm applied in complex cases like multiple IFrames. The problem with such cases is that a single ad spot may produce multiple recalls and this traffic may resolve. Epom put an end to this issue by accomplishing the algorithm for detecting multiple ad recalls. So, Epom Ad Server’s clients may be sure they get the most accurate and precise statistic data.

Another major improvement concerns targeting feature. Epom has recently implemented a new Mass Targeting functionality designed for making the routine of targeting configurations setup faster and more convenient. It allows uploading targeting requirements (e.g. country list from advertisers) to Epom in the form of a text file, for the system to automatically recognise them and procede with setup.

Yet another important update is the launch of Advanced Banner Preview feature. It gives a publisher the opportunity to demonstrate advertiser the exact ad placement on the site page and the banner already included there even before the ad campaign starts running. All that’s needed is choosing an adblock position for banner.

“With the recent enhancements, Epom’s clients will learn more about their own businesses. We aimed at helping our customers to deeper analyze and better understand the performance of their campaigns, and also at making their use of the service even more simple, so they have more time to concentrate on ad campaigns management. After all, Epom Ad Server’s new features will surely help users to both promote their products and monetize them. ”- observes Anton Ruin, CEO at Epom.

About Epom:

Founded in 2010, Epom is an international company that develops ad serving and managing solutions for advertisers and publishers, multi-site content and advertising networks.

Epom allows running display, video and mobile advertisements in one place, so that its clients can save time and effort and get more profit. Epom’s platform is massively scalable and able to serve any needed volume of impressions.

Learn more at: http://epom.com