BGL Group Enhances Customer Offering With e-Underwriting

May 9, 2013 - PRLog -- As part of its drive to significantly grow customer numbers for its Budget Insurance and Dial Direct brands, the BGL Group (http://www.bglgroup.co.uk/) has added a new underwriter to its panels for home insurance: e-Underwriting.

Both Budget Insurance and Dial Direct have long been successful in providing competitive home insurance premiums for customers living in typical British homes, but previously their panel of insurers had a limited reach for ‘non-standard’ home cover.

Through its ability to calculate ‘on screen’ prices, with no need for a telephone referral, e- Underwriting allows BGL to offer non-standard home cover for buildings such as second homes, UK holiday homes, listed buildings, let properties and underpinned properties. The initiative brings in new customers, without any overlap with the existing insurers on the panel. Since launch in January, BGL’s sales for e-Underwriting have exceeded all expectations.

Mark Townsend, Managing Director of Frontline, BGL’s ‘own-brand’ business, said: “We are planning to significantly increase our customer numbers for Budget Insurance and Dial Direct over the next three years, and part of achieving this involves reaching new customers. Those in ‘non-standard’ homes represent a significant market opportunity. e-Underwriting enables us to offer quotes to customers, both on our own website and via price comparison sites, as part of the usual quote process – and this simplicity is already proving even more popular than we’d anticipated.”

Ends.    

Note to editors

For further information please contact:

Louise Sambells
PR Manager
BGL Group
Telephone: 01733 374442
E-mail: louise(dot)sambells(at)bglgroup(dot)co(dot)uk