Austin Woman’s Business Is Under Water and She Couldn't Be Happier

Woman starts unique underwater photography business and opens up a whole new market for photography – under the surface.
By: Mo Marketing and media
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AUSTIN, Texas - May 1, 2013 - PRLog -- Austin is now home to another unique and expressive art: underwater photography. Sarah Teveldal created her underwater photography and videography company, Flashpool Productions, to fill a niche in the photography world of capturing breath-taking moments under the surface. Newborns swimming for the first time, dogs diving for their favorite ball in the water, and a bride and groom sharing a rare and special moment are just a few examples in Flashpool Production’s vast underwater portfolio.

Underwater photography is known for being the most specialized and difficult photography to practice, resulting in few photographers ever attempting it. Along with being the rarest form of photography, it produces some of the most extraordinary and vivid images ever seen.

One look at Flashpool Production’s website and a whole new world of possibilities for underwater photography washes over your imagination, from underwater ‘sit with Santa’ shoots to underwater tea parties to the trendy ‘trash-the-dress’ bridal photo sessions. Sarah also takes on commercial campaigns for clients who want to provide a twist on normal advertising that is sure to make a splash.

"Water can really do fabric a lot of justice, The weightlessness allows it to move and flow in such a graceful manner that cannot be achieved on land. Colors appear bolder and more vivid and reflections on the surface create eye-appealing images that are almost dreamlike.” says Sarah of her enthusiasm for working with models and fashion under water, which is a part of her business that is also taking off.

At the forefront of Flashpool’s ambitions are portrait services to swim teams and swim schools.  Sarah’s action shots of swimmers powering through the water capture what they do best and give them the opportunity to boast images of themselves that are often rare in their sport. There is a huge opportunity in the market for those looking for a unique photography experience outside of the everyday ‘dry’ shoots and Flashpool Productions definitely quenches that need.

A South Dakota native and Minnesota State University at Moorhead graduate, Sarah started her career as a graphic artist. Her passion for underwater artistic photography came about in 2008 after she worked alongside award-winning photographer Sarah Lee in New Zealand. “I never knew, especially growing up in land-locked South Dakota, that you could put a baby in the water and they instinctively knew how to swim. I thought it was such a beautiful and awe-inspiring thing and the photos that resulted were like none I had ever seen before! I knew then I had to bring that magic to United States!”

Starting her business here in Austin was a no-brainer, says Sarah. “I
specialize in such an expressive and artistic area of photography, which fits the culture of Austin perfectly.” Her business has been growing in Austin and has no signs of slowing down. Sarah hopes to expand her business outside of Texas within the next few years and also plans to collaborate with producers to start exploring underwater films. For Sarah and Flashpool Productions, the sky is not the limit – it’s the depths of the oceans.
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Tags:Underwater, Photography, Austin, New Business, Texas
Industry:Photography, Business
Location:Austin - Texas - United States
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Page Updated Last on: May 02, 2013
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