Promoting Your Company In The Digital Age

SYDNEY - April 29, 2013 - PRLog -- When asked to define “personal brand,” journalist and entrepreneur Valerie Khoo said, “Your personal brand is what other people say about you when you're not in the room.”

Promoting your business is paramount, but by promoting your key people such as the CEO, business owner or key staff, you are putting their personal brand out there. They represent the company, and people are more likely to converse and interact with your business if they like your staff.

To be known in your market is worth more than thousand dollar advertising. Communication expert and author Trevor Young believes there is an easier way. “People do business with people they know, like and trust. Having a strong, visible and trusted personal brand is a plus for the business owner because it differentiates you from the competition.”

It doesn’t matter if you are a start up or an established global business, having a personable and approachable brand makes it worth a lot more than advertising. For more information on personal branding, visit http://www.technocash.com/pages/personal-branding.cfm today.

Be The Brand

“We live in a world that’s increasingly open, connected and transparent. That’s not going to change,” says Young. “Consumers are Googling companies and professionals before doing business with them – there may well come a time that if you don’t come up in search engines, you don’t exist.”

Keep up with the growing need for technology and social media by experimenting with the plethora of avenues:

• LinkedIn: Known as the ‘Facebook for Suits’, the professional networking site has over 131 million members as of Q2 2011. Depending on your industry it might be worth being more active on the network. You never know what you may come across.

• Twitter: Start a Twitter account and start connecting. It is one of the best tools out there for networking.

• Facebook: Start a Facebook page for your company. This will give potential and existing clients the ability to contact you with a question beyond the traditional methods. Plus it gives you exposure because the people who ‘like’ your page will share it with their friends.

• Blog: Beginning a professional company blog should form the cornerstone of your online marketing. A blog can contribute to heightening a company’s profile and doubled opportunities for them.

• Media Channel: Start producing your own content and distribute it across social media. This will give your personal brand a voice and potential customers can see the culture and depth of your organization.

Are You Looking to Give Your Brand an Edge?

Your business operates around the world with one goal: to showcase your brand to potential customers. Young is enthusiastic about the idea of using social media and online publishing tools to get more people to know, like and trust your business. “In today’s connection economy, that is a decided edge,” he says.

Are you looking to give your brand an edge? Consider a Technocash Account and bring your brand to a wide network of global businesses by emailing marketing@technocash.com.

Technocash Limited provides you informative and interesting articles to read about business on their Resource page. Visit it today at http://www.technocash.com/pages/resources.cfm.