Invictus Music & Media Partners With The Orchard And Launches New Label, Destroy Everything
Under the new deal, The Orchard will provide both worldwide digital and physical distribution services for all of the company's affiliated labels, including the newly formed imprint, Destroy Everything.
Running alongside Invictus' existing labels, the new imprint will be a launchpad for a diverse range of rock, alternative and metal artists that will maximise revenue for its acts through licensing and branded entertainment. The lifestyle arm of the label will be launching this summer, with a range of clothing, accessories, and collectable items plus ltd edition art prints and posters.
With a wholly independent outlook, creative team and diverse A&R remit, the first wave of signings announced to the label are UK based acts, Black Dogs, I Divide, The First, We Are Fiction, Azriel and The Colour Line.
Nathan Barley Phillips, A&R Director for Invictus said of the venture: "I'm absolutely delighted to be launching Destroy Everything and signing so many exciting bands immediately to the roster. The underground Rock and Metal scene has an incredible amount of talent pushing through to the mainstream right now; by partnering up with The Orchard we expand our reach and capabilities, so I'm thrilled to be able to develop and support all of our new and existing acts and play a major part in their early careers."
In conjunction with HYPE clothing, a FREE launch party featuring live bands from the new label will take place at The Black Heart, Camden Town, London NW1 on Thursday April 18th 2013.
To RSVP for tickets and VIP guest list, please contact: email@example.com
For more info, visit: http://dstryevrythng.com