Sea Life Centre Birmingham Uses Midlands Talent For Its Marketing Campaign

BIRMINGHAM, U.K. - April 23, 2013 - PRLog -- Sea Life Centre Birmingham have ensured that their latest marketing campaign is a real Midlands affair as they aim to boost their reputation as one of the region’s most popular attractions.

The Brindleyplace based venue has undertaken a region wide cinema advertising campaign using only local talent to create the advert.  Birmingham based video production company, CMA Video, were commissioned to produce the advert while another Birmingham company, Alan Sharman Agency, provided the actors.  Leicestershire clothing company Joules provided the wardrobe and styling of the actors while advert was completed with a voiceover from This Morning’s Brummie show business reporter Alison Hammond.

The advert is currently being shown ahead of Disney’s Finding Nemo 3D and all other family films across the region and is set to drive awareness of Sea Life Centre Birmingham to the family audience across the midlands.

Sea Life Centre Birmingham’s Marketing Manager, Jamie Turner said “Creating this advertising campaign was a new direction for us so we had to get it absolutely right.  We were delighted to be able to tap into the abundance of talent and creativity right on our doorstep to get an amazing end result and to support businesses within our region too.  It’s great to know that not only are we a popular leisure destination in the Midlands but we have also supported local companies and kept business in the region.”

For Birmingham based video production company, CMA Video, this has capped a very busy 12 months which has included working with clients in the region, nationwide and further afield with film shoots in Chicago and Berlin last year and a project in Marseille next month.

CMA Video owner/creative director Mitchell Remes said “This has been a fantastic project to work on and fascinating for us to be involved in filming all the amazing creatures at the Sea Life Centre.  We work with a range of clients up and down the Country and abroad but it’s always a great feeling working with businesses in your home city and we were very proud to be involved.  We are delighted that businesses are seeing the value of video as a marketing tool as it allows companies to present themselves in a real dynamic, engaging way.  In the case of the Sea Life Centre we really feel that the advert brings the centre to life for anyone who hasn’t been yet.”

To view the advert visit http://www.cmavideo.co.uk (http://www.cmavideo.co.uk/portfolio.html#scrl1) or watch any family film at cinemas across the Midlands this May.

For more information about Sea Life Centre Birmingham contact Jamie Turner on Jamie.Turner@merlinentertainments.biz or 0121 643 6777 (ext 3) and for more information about CMA Video contact Adam Snelleksz on adam@cmavideo.co.uk or 07599 417 343

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