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Follow on Google News | Matcha Design Launches The Brand Identity For The Bart Center For MusicMatcha Design is proud to come alongside the prestigious Barthelmes Conservatory in Tulsa to rebrand their identity with a new name and look.
By: Matcha Design "We have watched many of The bART students grow up and advance in their skills over the years, and I wanted this to be a brand for them," said Chris Lo, Creative Director at Matcha Design. The new logo design and messaging focuses on the music community inside and outside of the organization. Every element was inspired by the students who passionately practice and perform music at The bART throughout the week. First, the "b" is lowercase to symbolize the organization's rich history with the Barthelmes family. The "ART" portion is uppercase to emphasize music as an art form. The dynamic lines and colors represent a multi-piece ensemble and the different moods you feel when you listen to music. "The new logo is amazing," said Candice Chinsethagid, Director of Operations at The bArt. "Our board, students and staff were a part of the logo selection process and we are excited to be moving forward with a fresh look." So far, the new identity design has been applied to their website (thebart.org) Check back at http://www.matchadesign.com/ End
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