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Follow on Google News |  Dealers say AutoCapture is Best Mobile Ad Spend for 2013Recent studies by Nielsen, Google & xAd have shown the Automotive Industry the undeniable value of connecting with mobile shoppers. KonigCo has been a pioneer in helping dealers use this information to connect with mobile buyers using AutoCapture.
By: KonigCo In a March, 2013 Mobile Search Moments Study performed by Google™ and Nielsen™ retailers learned that "55% of conversions (store visit, phone call or purchase) happen within one hour of the initial search." This information highlights the importance of connecting with consumers the correct way in what Google™ calls the ZMOT (Zero Moment of Truth) when the consumer is online, deciding where to visit first. The study went on to say that "81% of conversions happen within five hours." This information showed to be nearly identical to the November 2012 release by Nielsen™/xAd™/ In August of 2012, KonigCo LLC located in Kalamazoo, MI was ahead of both studies by bringing to market a new way for Automotive Dealers to connect with online shoppers using AutoCapture. Using the most reliable technology in the market, SMS, AutoCapture is able to capture mobile numbers from online shoppers as they interact with the vehicle details pages (VDP). "AutoCapture is hands down the best ad spend we have for the money." says Steve Leep, Internet Director for the Seelye Wright Automotive Group. "We get approximately 40 to 50 leads every month we sell 7 or 8 cars. For the money we invest in this product it works phenomenally." The product has worked well for his group since it's initial launch in 2012. According to Leep, "In our first two weeks using the product we got around 38 leads and sold 5 vehicles..." Mr. Leep claims that the AutoCapture product helps create a comfortable shopping experience for consumers too: "...we get great results and great feedback from customers who are using it." To see AutoCapture video testimonials visit http://konig.co/ AutoCapture is available to Automotive Dealers in the United States and Canada for $399 per month and KonigCo offers it on a month to month relationship. Mat Koenig, CEO & Founder states: "When I created AutoCapture, the first thing I told my team, and our pilot Dealerships was that we would NOT require a contract commitment from our clients. If a company has a product that is helping the Dealer sell vehicles and make money, any intelligent Dealer won't cancel them. By not contracting our clients, it requires us to continue our commitment to helping them improve. Many companies tend to function on cruise control until it's time for contract renewals, then all of the sudden the Dealer becomes important again. In our situation, the relationship could end at any time so it's important that we continue to help our Dealers grow while evolving our product and making it easier to use." To help dealers understand how AutoCapture works, Koenig says that Dealers are encouraged to experience the product the same way a consumer would. "I always instruct dealers to be wary of any company that doesn't let you see the product in action so I tell dealers to take out their mobile phone and text the code AC13 to the phone number 71441 so they can experience AutoCapture exactly like a consumer would. I believe that when they see how quickly our product works, it becomes an easy decision. At the end of the day, we know our product works because we use it to generate lead conversion too!" To learn more about AutoCapture from KonigCo, Dealers can text the code AC13 to the phone number 71441 on their mobile device, or visit the company online at http://konig.co/ References Google Creating Moments that Matter http://www.google.com/ xAd/telmetrics/ http://www.telmetrics.com/ KonigCo Mobile Marketing for Auto Dealers http://konig.co/ End
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