Pay-or-Play Calculator Takes #1

ELM GROVE, Wis. - April 2, 2013 - PRLog -- Elm Grove, WI – The Pay-or-Play calculator produced by Davidson Marketing Group, LLC, (DMG) for insurance brokers and their clients takes the number one position on Google’s search engine. The calculator was released in mid-January and appeared on the first page of Google results until it hit its top position as employers far and wide searched for an easy-to-use Affordable Care Act penalty tool.

The human resource experts of DMG created the calculator in-house to assist a number of clients with questions surrounding Health Care Reform. While competitors’ variations of the Pay-or-Play calculator appear complex and lengthy, the version made available by DMG is concise with streamlined functionality to help employers decide the best way to go with their employee benefits.

DMG staff are pleased that the industry recognizes the calculator as a beacon in a confusing time and look forward to producing more helpful resources and tools for insurance brokers and employers.

The calculator is available within the FON library for subscribed users – but is also shared to the public at http://www.davidsonmarketing.com/Products/HRPortal.aspx. Our easy-to-use calculator assists businesses in computing their Full Time Equivalent employee count to avoid expensive penalty taxes.

About Davidson Marketing Group (DMG)

With clients across the country, DMG specializes in human resources support for professionals and small businesses and value-added sales tools to assist insurance brokers and benefits companies.

DMG was founded by Craig J. Davidson, CEBS, in 2004 and is the parent company to products and services such as FutureOffice Network (http://www.davidsonmarketing.com/Products/HRPortal.aspx)TM, FONHR (http://www.davidsonmarketing.com/Services/FONHR.aspx)TM, OSHATracker (http://www.davidsonmarketing.com/Products/AnalyticsApplic...)TM, LossAnalyzer (http://www.davidsonmarketing.com/Products/AnalyticsApplications.aspx)TM, MedAnalyzer (http://www.davidsonmarketing.com/Products/AnalyticsApplications.aspx)TM, Smartcast (http://www.davidsonmarketing.com/Products/Smartcast.aspx) webinars, SalesRockstar (http://www.mysalesrockstar.com/UserPages/index.aspx)TM and HRThinker (http://www.hrthinker.com/)TM (coming in 2013).

About Craig J. Davidson, Principal

Mr. Davidson is Principal of Davidson Marketing Group, LLC and the FutureOffice Network. Davidson is also on the faculty at the Sheldon B. Lubar School of Business at the University of Wisconsin, Milwaukee.  He is also a popular monthly columnist for Employee Benefit Adviser magazine.