Euroshoe launches it’s new collection with a clickable video

March 29, 2013 - PRLog -- Clickable video, specialist in interactive video, launches an online videogame for Woeffies (a brand by Shoe discount (http://www.shoediscount.be/)) to approach kids in their own environment in an original,  fun and interactive way. “This video advertising is a welcome addition to our existing campaign. We hadn’t yet found a good way to engage kids directly with Woeffies. The children can enjoy the videogame, Woeffies is branded a lot better because of the interactive video. On top of that, it’s a bonus that the e-couponing can stimulate the sales even more” says David Baens, E-commerce and Online Coördinator at Euro Shoe Group. Previous interactive video campaigns have shown that clients spend up to 14X more time with the brand compared to traditional video and viewers click about 3x per minute on the interactive hotspots.

The Woeffies concept in a nutshell

The spring  and summer collection by Woeffies is presented in a fun commercial. Children can obtain a certain score by clicking on the shoes directly in the video. A score of 3 allows the user to download a discount coupon. Fun, action and result oriented! Check out the Woeffies game via this link. (http://www.clickablevideo.eu/play-the-interactive-video-g...)

What can you do with clickable video?
An interactive layer is added to an online video. Several actions can be added to the video; a purchase, a download or a link to a specific site.

There’s an infinite amount of powerfull applications such as:
-        A complete online store in a video  
-        an interactive game or a contest
-        a corporate video where it’s possible to download brochures, documents or an app directly from the video
-        a charity or sensibilisation campaign. Donate directly in the video.
-        A recruitment video with a direct link to the vacancy or any other direct link.

The clickable video can, of course, be shared via social media (Facebook, Twitter, Google+ and LinkedIn) while the video remains interactive, which makes the viral aspect of a campaign a lot better. Read more information about clickable video on this blogpost. (http://www.clickablevideo.eu/how-does-clickable-video-work/)

8 reasons why clickable video ensures an extra boost to campaigns:

1.     Clickable video is hot and innovative, it provides that little extra over more traditional means of communication. Differentiate from the competition!

2.     Clickable video offers an active experience to the viewers. Top user experience!

3.     Clickable video boosts (e-)sales and increases revenue! Direct sales from the video is perfectly possible.

4.     Clients spend about  14X more time on the product or brand because of clickable video.

5.     Clickable video is ideal when you’re aiming for stronger client involvement and interaction!

6.     The gaming aspect or the incentive in the video provides immediate advantages for the viewer, which raises the viral potential of the campaign tremendously!

7.     Clickable video offers a wide range of possibilities to add a call to action and to develop extraordinary creative campaigns.

8.     Because of the detailed user analytics, you can easily measure the return on investment and refine and optimise your future campaigns.