Sal’s Pizza Freshens Up with Rebrand

BOSTON - March 13, 2013 - PRLog -- In 1990, Sal Lupoli opened his first Sal’s Pizza location in Salem, NH, in an 800-square-foot storefront along with his brother Nick. The brand became legendary for both quality and being the home of the Sal’s 19”, 3 lb. pizza. Some twenty-three years later the Sal’s Pizza brand has grown to over 36 corporate and franchised Sal’s Pizza locations throughout southern New Hampshire and Massachusetts. While the commitment to quality hasn’t changed over the years, the brand is about to!

On Saturday, March 23rd, 2013, the first store featuring the new look, feel and concept of the future of the Sal’s Pizza brand will roll out with the grand reopening of its Chelmsford, MA location at 296 Chelmsford Street. The new store will not only host a new look and more modern feel, but will showcase new menu offerings including new pizzas, calzones, sandwiches, wraps, and cannolis.

As part of the new grand reopening celebration, the new Sal’s Pizza Chelmsford, MA location will provide free menu-wide sampling to customers from 11:00AM – 3:00PM and will host an official ribbon cutting ceremony at 12:00PM. The newly rebranded Sal’s Pizza location will host contests, events and activities throughout the day including a pizza eating contest between the local fire and police departments, a chance to win an exciting Red Sox tickets giveaway and family activities such as face painting and much more!

The Chelmsford store is also the first Sal’s Pizza to showcase its exciting co-marketing initiative with YOBITE! Yogurt™. A fresh, warm and comforting Sal’s Pizza lunch or dinner, followed by a deliciously cool, sinfully swirled cup of YOBITE! Yogurt™, together they make a perfect pair!

The newly rebranded store will be the first to roll out as other locations follow suit over the coming year. All opening activities are free and open to the public on Saturday, March 23rd, 2013, 11:00 AM – 3:00 PM.