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Follow on Google News | Punj Lloyd to give a new impetus to ‘Design Thinking’ in IndiaDesign in India will get its share of importance at the Punj Lloyd-THNK panel discussion being organised at the second edition of India Design Forum (IDF) in Mumbai.
By: Avian Media The India Design Forum was created by the Coimbatore Centre for Contemporary Art (CoCCA) and is India’s leading international design platform. The event aims at bringing the top global architects, interior designers, product designers and others to create inspiration, dialogue and action, on issues around design today and in the future. “After its launch in New Delhi last year, I wanted to bring this unique forum to Mumbai which is emerging strong in the design space. I am thankful to all those who made this possible, specially Punj Lloyd for their enthusiastic second time association with the event” said Rajshree Pathy, Founder IDF, recently selected for a Padma Shree award. Speaking on the event, Atul Punj, Chairman - Punj Lloyd Group said, “Lack of design thinking is too often allowed to compromise the quality, usability, and sensibility of India’s public spaces and infrastructure. In a nation that is urbanising as rapidly as ours, it’s critical to find new ways to curb this cycle. “ While IDF will be an amalgamation of the best of design minds from across the world, the Punj Lloyd - THNK panel will touch upon the relevance of design-thinking in the Indian context. Dinesh Sonak, India Ambassador, THNK and Co-founder, Saaf India Foundation, said, “The panel will jolt Indian minds to consider how design-thinking can contribute to solving India's societal challenges, and what leadership is required to grow a design-based culture in Indian businesses and society. In particular, the discussion will focus how design-thinking could bring positive change to infrastructure and behavioral change in India's rapidly urban environment. ” During the panel discussion, the Saaf India initiative will be used as an example of how design-thinking methods can bring new insights and breakthroughs, and how design-based solutions can and should contribute to societal innovation and sustainable economic growth. The Saaf India Foundation, an initiative started at THNK, is about creating a cleaner India by solving the waste challenge in India's public spaces using design-thinking methods and leveraging the Indian Railways as a platform for innovation and inspiration. To further benefit the various stakeholders in the world of design, Punj Lloyd is taking multiple initiatives at the IDF venue. For the audience at large, Punj Lloyd is organising CINCH – an on the spot design completion where entries will be judged on the basis of different design briefs. The three best participants win cash prizes. Encouraging young design and architecture students, Punj Lloyd has also conducted design competitions in Symbiosis, Pune, SPA, Delhi (School of Planning and Architecture) The book signing of ‘Making’ by world famous designer Thomas Heatherwick, will however be the icing on the cake. Heralded as one of the most original creative designers, and known for his innovative use of engineering and material in public monuments and sculptures, Thomas Heatherwick’ Punj Lloyd truly believes that great design brings with it great power to accelerate economic growth within India, and IDF will play a phenomenal role in promoting innovative, insightful design – supported by committed industry and government. *Thomas Heatherwick’ About Punj Lloyd: Punj Lloyd (BSE SCRIP ID: PUNJLLOYD, NSE SYMBOL: PUNJLLOYD) The Punj Lloyd Group is a diversified international conglomerate offering EPC services in Energy and Infrastructure along with engineering and manufacturing capabilities in the Defence sector. Known for its capabilities in delivering mega projects “on time,” thereby ensuring repeat customers, the Group possesses a rich experience of successfully delivered projects across the globe, while maintaining the highest standards of health, safety, environment and quality (HSEQ). Further information about the Group is available at www.punjlloydgroup.com. For further information, please contact:– Avian Media Ali Asad +91 8826677881 ali@avian-media.com Devaki Adhikari +91 9891635431 devaki@avian- Punj Lloyd Louise Sharma louise@punjlloyd.com Bhavna Dayal bhavnadayal@ End
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