Rio SUP Named Texas Dealer for Red Paddle Co Inflatable Stand Up Paddle Boards

DALLAS - March 10, 2013 - PRLog -- Rio SUP, located in Dallas, TX, which has quickly become the premier Stand Up Paddle (SUP) board shop in Texas, is proud to announce the addition of Red Paddle Co Inflatable Stand Up Paddle Boards to its extensive Stand Up Paddle product line.  

Kelly Lefkowitz, Rio SUP’s CEO and Co-Founder commented, “We are stoked to become the exclusive dealer in Texas for Red Paddle Co.  We have seen a lot of board manufacturers getting into the Inflatable market, but we chose to carry Red Paddle Co because hey set the standard for inflatable SUP boards.  These boards are nearly indestructible.  We’ve seen a huge spike in interest in the inflatable boards, too.  People who live in apartments, which don’t allow room to store a 12’ or 14’ fixed board, those who travel a lot or  folks who drive small cars or even motorcycles can take their SUP boards with them now.”

Red Paddle Co-founder John Hibbard commented: "At Red Paddle Co we believe that riding an inflatable SUP board should not be a compromise and have taken the inflatable board concept on a stage to produce amazing performance that is also super transportable. We enjoy working with people that share our vision, so we are really happy to welcome Rio SUP as our latest retailer. We know that working with the team at Rio will allow people to experience first class service backed up by great product knowledge.”

About Rio SUP:

Located near White Rock Lake in Dallas, TX, Rio SUP offers the top brands in the Stand Up Paddle board or SUP industry including: Coreban , Jimmy Lewis, SIC Maui, Boga Paddleboards/ Boga Yoga, Red Paddle Co Inflatable SUP Boards, Tahoe SUP Imagine Surf, 404 and Riviera Paddlesurf, Naish, and more. All of our products are available for purchase at the Dallas Stand Up Paddle shop and online at http://riosup.com/. "Rio", Spanish for "river" signifies the explosive growth of inland and flat water Stand Up Paddling.

About Red Paddle Co:

Red Paddle Co was founded in 2007 after having spent time paddling all types of boards in all types of conditions. Red Paddle Co hasn’t just jumped on a bandwagon after seeing how popular the sport was becoming. The founders were paddlers first, before starting Red Paddle Co, and they are still paddlers now. With an increasing number of copycat brands in both the hard and Inflatable Stand Up Paddle Board marketplace the choice for the customer is endless. Red Paddle Co believes in challenging the status quo. Red Paddle Co believes that everyone who wants to paddle board should be able to, regardless of transport or storage constraints, and that buying an inflatable board should not be a compromise.

About Stand Up Paddling:

Stand Up Paddle boarding, or SUP, is the fastest growing outdoor sport in the world.  Using a canoe-like paddle and standing atop a larger version of a traditional surfboard, paddlers propel themselves through the water with side-to-side paddle strokes. Stand Up Paddling offers a core workout with a cadence much like swimming or cycling, offering a low impact, recreational way to get in shape and enjoy nature while working your entire core.  

For more information, contact Rio SUP at 214-444-3207 or Info@RioSUP.com