Dallas' Premier Stand Up Paddle Board Shop Celebrates Grand Opening of White Rock Lake Location

April 19, 2012 - PRLog -- Rio SUP announces the grand opening of Dallas/Fort Worth's premier stand up paddle (SUP) board shop Friday, April 20, 2012 from 7-10pm where there will be food, drinks, music and giveaways.  Rio SUP offers the top brands in the stand up paddleboard industry including Dragonfly, Riviera Paddlesurf, 404, Tahoe SUP, Imagine Surf, Diablo Paddlesports, Hawaiian Paddles, Sawyer Paddles and more. All of our products are available for purchase at our shop and online at RioSUP.com. In addition to its Dallas SUP shop, Rio SUP will soon offer free demo days, lessons, rentals, and SUP Yoga and fitness classes on Dallas area lakes.  The stand up paddle board craze has hit the Dallas/Fort Worth Metroplex and Rio SUP is proud to introduce new people to the sport and provide them with the best products in the SUP industry.

"Rio", Spanish for "river" signifies the explosive growth of inland and flat water paddling.  The Rio namesake also pays homage to the founder's close ties in Rio de Janeiro, Brazil which is the next Rio SUP location scheduled to open next year.

About Stand Up Paddle Boarding:

Stand Up Paddle Boarding, also known as SUP, is the fastest growing outdoor recreational sports in the world.  A combination of surfing and canoeing or kayaking, this sport originated in Hawaii less than a decade ago and has quickly spread worldwide. Using a canoe-like paddle and standing atop a larger version of a traditional surfboard, paddlers propel themselves through the water with side to side paddle strokes. Stand-up paddling offers a core workout with a cadence much like swimming or cycling. Many people who are unable to run or cycle because of injuries or arthritis, find that they are able to become active again by paddling.

Contact info:

10309 Cayuga
Dallas, TX 75228
www.RioSUP.com
214.444.3207