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Mindshare launches 'The Adaptive Lab'
Mindshare has created The Adaptive Lab to showcase to clients the future of entertainment and connected experiences.
Designed as a workshop space for brands to understand and adapt to the complex media environment, The Adaptive Lab is kitted out with the devices that consumers use throughout their day, including the latest PCs, gaming consoles, mobiles and tablets.
It offers clients a hands-on experience of the future of adaptive marketing - a flexible and fast approach in which marketers respond quickly to their environment using fast- and slow-moving data sources to drive actionable insight and adapt all aspects of marketing (analogue and digital). Mindshare will curate workshops and interactive sessions in the lab to help clients understand the possibilities of adaptive marketing and new devices will be added as they become available in order to ensure it remains a future-facing facility.
Nick Emery, Global CEO, Mindshare said: “The story of Mindshare is one of constant change and of an ambition to change the media world. It is about being the provocateur, the inventor and always looking for a better way. The Adaptive Lab embodies this and, alongside other initiatives such as Mobile Garage, will help our clients stay ahead of the competition.”
For further information or photos please contact Greg Brooks at Mindshare Worldwide – greg.brooks@
Mindshare is a global media agency network with billings in excess of US$29.2 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
GroupM is the leading global media investment management operation. We serve as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-
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