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Follow on Google News | Anvil Media Releases New Marketing ResourcesIn response to building pressure on executive-level marketers, Anvil Media Inc. has released a new series of resources. The latest resource, a Marketing Automation Cheat Sheet was co-authored by marketing automation consultant Robert J. Moreau.
By: Anvil Media Inc. The latest resource, a Marketing Automation Cheat Sheet (http://www.anvilmediainc.com/ “Marketing automation has become a necessity for enterprises,” While White Papers are the industry standard and Anvil has produced several over the past few years, research showed that executive-level marketers and CMOs need a shorter, more high-level resource to aid them in decision making. “We acknowledged that CMO’s time is extremely valuable and they often don’t have time to read White Papers that can easily be 10-12 pages in length,” said Kent Lewis, President of Anvil Media Inc. “With the cheat sheets we wanted to give them easily-digestible and actionable overviews that provide the key information necessary to make informed and smart marketing decisions.” Previously released cheat sheets cover the topics of online advertising, video marketing and conversion optimization. Each cheat sheet is designed to provide the latest trends to marketers while also demonstrating the impact different marketing activities can have on the bottom line. About Anvil Media Headquartered in Portland, Oregon, Anvil Media, Inc. is a digital marketing agency specializing in search engine marketing (SEM) and related services, including website analytics, search engine optimization (SEO), pay-per-click (PPC) management, social media marketing and mobile marketing auditing, planning and training. Anvil helps Fortune 2000 clients generate a return-on-investment (ROI) on their digital marketing strategies by auditing and optimizing existing agency or in-house programs as well as providing ongoing management and consulting services. Current clients include Advantis Credit Union, International Rescue Committee (IRC), Lucy, Oregon State University, Provenance Hotels, Right Management, SEMA, TEKsystems, The Nature Conservancy and Travel Portland. For more information about Anvil's other resources, visit http://www.anvilmediainc.com/ About Zyphias Group Zyphias Group is a Portland, OR based Revenue Performance Management, Sales and Engagement Marketing consultancy headed by Robert J. Moreau. Our clients are primarily domestic and International Mid/Large enterprises as well as large ad-agencies and Govt. We bring an unsurpassed level of expertise within the Revenue Performance Management, Sales, Technology and Business Intelligence spaces. We are passionate about working with you and your external agencies to optimize your marketing and sales initiatives, as well as your investment in Enterprise Marketing Management, Marketing Automation, CRM and Business Intelligence technology solutions. In short; we build a road map and work with you to see it through to success! End
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