Denver Tequila Market Continues to Expand

March 6, 2013 - PRLog -- Locally-owned tequila company, Demetrio Tequila, hit the market running last September and recently reached the mark for 10,000 bottles sold in the United States.

The tequila industry has historically been somewhat unstable with many highs and lows, but U.S. imports of Tequila have grown at an average rate of 5.8% per year for the past 10 years. In 2011, around 12 million 9-liter cases were sold in the country. According to the Distilled Spirits Council of the United States, one of the reasons for this rapid growth has been “distiller’s ability to offer a product for every budget and occasion.”

Although anyone can find super-premium tequila that breaks the bank and lower-quality tequila for the budget-conscious individual, the unique selling point of Demetrio Tequilas is that they are top-shelf tequila created to compete at mid-shelf prices.

Demetrio’s slogan “checkmate” implies that the game of tequila is over – Demetrio has arrived. A tall slender bottle with a non-traditional name and highly competitive prices has helped Demetrio find its place in the market rapidly. Demetrio Tequila Blanco won the 2012 TEQUILA.net “Best of the Best” Lowland Blanco Tequila Award.

The U.S. tequila market typically follows the U.S. economy and the economy of the nations where the tequila is produced. In the 1990s there was a shortage of agave which held back international development and quality perceptions were damaged as some manufacturers changed from 100% to 51% agave products. Many producers have worked toward restoring faith in the quality of tequila products.

Demetrio Tequila is not only sweeping the U.S. market with its 100% Blue Agave tequila from the Guadalajara region of Mexico - a region most renowned for producing some of the best tequilas in all of Mexico, it is also delving into the world of philanthropy. The company believes in livening up the party while giving back to the community through sponsoring non-profit events planned and hosted by Denver-based social network for philanthropy, SoRewarding.

Soon all types of tequila fans will not only be able to find Demetrio Tequila in Colorado, Nevada, Texas, Kansas, Illinois, District of Columbia and New Hampshire, but also in Pennsylvania and Delaware. As Demetrio proudly says, “our story and strategy is simple; provide a high-quality product that is affordable and memorable to the most demanding tequila aficionado or to the average tequila lover.”

About Demetrio

Demetrio Tequila was established in September 2012 with corporate headquarters based out of Denver. The company is dedicated to providing Ultra-Premium 100% Blue Agave tequila from its distillery in Guadalajara, Mexico. For more information about Demetrio Tequila please visit www.demetriotequila.com or contact Marion Mariathasan at (785) 393-2700 or marion.m@demetriotequila.com.