Nation’s Only FM Radio Station For The Visually Challenged Unveils New Look

Feb. 26, 2013 - PRLog -- In honor of its recent 30th anniversary, WRBH 88.3 FM in New Orleans has partnered with local marketing agency HERO|farm to relaunch its brand, complete with a new logo, tagline, website design, social media presence and formatting, among other changes. The non-profit radio station is long known for its mission of turning the printed word into the spoken word so the visually challenged can access current information as easily as their sighted peers. HERO|farm, which donated its services to the project, says the rebranding effort is geared to helping the station form even deeper connections with the community.

WRBH’s new logo, which is modeled after the iconic “On Air” light used in recording studios across the world, reflects the entertainment aspect of the station while the Braille-style text showcases its roots as a respected resource for the visually challenged. The tagline, Reading Fine Print, captures both literally and figuratively what the station does and conveys that WRBH is dedicated to providing thoughtful, informative, and entertaining programming to enrich the lives of listeners.

In addition to giving WRBH a new look, the relaunch has also provided an opportunity to enhance outreach. From an emphasis on wider interaction with locals through social media such as on Facebook and Twitter to interactive campaigns, such as The Big Read, where the whole city, as a collective, reads a single book and then shares the experience, the station is gearing up to become a larger part of daily life in the city. Through collaboration with Xavier University and the New Orleans Public Library, the first Big Read debuted January 24th on WRBH. Part of WRBH’s renewed outreach also involves forming new partnerships, such as with local businesses like the Garden District and Maple Street Bookstores, to provide touchpoints for WRBH resources and information.

WRBH’s wide variety of programming includes: The Wall Street Journal, The Times-Picayune, The Advocate, weekly and monthly magazines, listings of local events, and both fiction and non-fiction books. Additionally, several shows are hosted in the studio, such as The Chef Show and the Writers’ Forum, which provides an opportunity for local and national authors to discuss their work.

WRBH traditionally serves Orleans, Jefferson, St. Tammany, St. Charles, St. John, Terrebonne, St. Bernard, and Plaquemines, but can also be heard anywhere in the world through streaming radio on its website. WRBH is a privately funded entity that relies upon donations and grants to help support their mission. To give, get involved or learn more, visit www.wrbh.org.

About WRBH
WRBH, the only full time reading service on the FM dial in the country and one of only three in the world, is a non-profit reading radio station dedicated to providing thoughtful, informative, and entertaining programming that enriches the lives of listeners. The station’s 200+ volunteers make 24 hours of programming, seven days a week, 52 weeks a year, possible.