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Gerald Online – The leading British brand in Online Jewellery Retailing debuts in India
Gerald Online or GOL, the leading British brand in premium low cost jewellery online has launched in India to capture a market of billion people.
Gerald Online is a company managed by some of the most professional and influential individuals in the jewellery market. Gerald Ratner who is one of the co-founder of GOL is a pioneer in jewellery arena having converted his small family jewellery business into a mammoth one which made him one of Britain’s well known Businessmen.
Gerald Online’s USP is its ability to sell high quality premium jewellery at unbelievable prices thanks to its sourcing of jewellery directly from the manufacturers who are based in Mumbai. There is added advantage of maintaining quality and cost savings which they are able to pass onto the customers.
With its Indian launch, buyers in India will get an option of surfing through virtually unlimited jewellery ranges and designs before they decide on their final choice and order online. Ratner’s take on the Indian online jewellery market is that this particular sector is still in a nascent stage which can throw some roadblocks in the initial stages. But with rapid technological advances, the online market for jewellery is set to grow with improved marketing and selling techniques. The British jewellery mogul is upbeat about his online company’s launch and is affirmative about the growth potential in the online jewellery segment.
Commenting on the Indian debut plan of his online jeweler brand, Ratner said that focusing on the minute details and aspects of the Business is very important along with the strategy to grow and succeed. He observed the difference in the preferences of the British and the Indian consumers. While people in UK prefer 9 karat gold jewellery, India’s appetite is for 18 to 24 karat gold jewellery. They plan to align the Indian business according to the tastes and likes of the populace.
About Gerald Online
Geraldonline.com is a leading online jewellery seller in the UK and sources its diamond jewelleries from Mumbai. The company has partnership with SB&T International Ltd, an export manufacturing company based in India.
Gerald Ratner is a founding partner of Geraldonline.com and is regarded in the industry as the world's foremost jewellery retailer.The British businessman is popularly called as ‘The Sultan of Bling’.
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