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My Life My Choice launches an infographic about health problems of people with learning disability
Obergine a creative marketing and branding agency, designed an infographic for My Life My Choice, self-advocatory charity for people with learning disability.
The infographic was created as a part of the “10 Things” programme in which My Life My Choice is going to commit to doing 10 things in 2013 to improve the health of the learning disabled. The project will work closely with NHS to train hospital staff in caring for people with learning disabilities.
There are 1.5 million people with learning disabilities in the UK; this means 3 in every 100 people stand a much higher risk of dying before age of 50 than the rest of the population. Nearly 20% of people with learning disabilities have respiratory diseases – this is 5% higher than other people. Moreover obesity is alarming problem in the community and on average 1 in every 3 people with learning disabilities are likely to be overweight.
The infographic addresses the issue of low awareness of health problems among people with learning disabilities and stresses the importance of ensuring regular health checks for those with learning disabilities.
The design of the infographic combined large text, simple illustrations and the colour plate from the My Life My Choice logo in order project a clear brand identity of the charity.
Dan Harris, Marketing Coordinator in My Life My Choice said:
"At the start of a big project, with really ambitious aims to change the lives of people with learning disabilities in Oxfordshire it's so reassuring to work with Obergine to create an infographic that's not just locally significant but nationally important. Infographics are a beautiful format for communicating powerful information, and their accessibility across diverse communities mean will continue to return to them for our campaigns"
My Life My Choice is a user-led, self help charity for people with learning disabilities. It focuses on raising levels of self-esteem, confidence and quality of life for people with learning disabilities;
The organisation's grown over 14 years to represent 500 people within Oxfordshire, running monthly group meetings, attended by over 120 people, to help beneficiaries combat loneliness, get advice, and to learn new skills. In 2010 the charity won The Guardian Charity of the Year. From its base in central Oxford the charity runs its internet café project and a night club for people with learning disabilities, attended by 250 people every month. Innovative projects like a fortnightly online radio show, with a team of 25 DJ's.
Through 2013 My Life My Choice will be challenging their members, their groups throughout Oxfordshire and partner organisations to contribute to their 10 things to improve the health of the learning disabled community.
See the full infographic at: http://mylifemychoice.org.uk/
Visit the My Life My Choice website: http://mylifemychoice.org
Obergine is an award winning creative marketing and branding agency that are passionate about creating multi-channel user experiences that excite and engage people.
Obergine have an impressive track record of delivering content managed e-commerce, campaign and corporate mobile/web sites supported by digital marketing activities for both the B2B and B2C markets.
Their clients include Past Times, Nielsen, Concha y Toro, Oxford University Press, University of Oxford, Cono Sur Wines, Unipart and the University of Reading.
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