People in Dorset reveal world travel is no.1 ‘Bucket List’ aspiration

New research from Bournemouth-based funeral director, Deric Scott, commissioned to identify the life ambitions of those living in Dorset. The outcome being 58% of them have or are going to do a bucket list.
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Feb. 8, 2013 - PRLog -- Over half (58%) of those in Dorset are thinking about their ‘Bucket List’
New research shows how people aspire to life enriching experiences
Dorset is desperate to swim with dolphins

New research from Bournemouth-based funeral director, Deric Scott , commissioned to identify the life ambitions of those living in Dorset, reveals that well over a half (58%) of residents have either already prepared their Bucket List, are thinking about preparing one or are planning to write one  - a Bucket List being the list of things they would like to achieve or dream of doing before they die.

Topping Dorset’s Bucket Lists is world travel, with two thirds (66%) saying this is their biggest ambition. 42% (454,000) want to see their children married or settled down, whilst other aspirations included getting married 30% (323,000), visiting Disneyworld and having children (both 25% 277,000 and 276,000 respectively). Interestingly, when compared to the Bucket Lists of Brits generally, Dorset’s population displayed the county’s maritime heritage, by having the largest number interested in swimming with dolphins in the country (37% 403,000).

Perhaps most reassuringly, however, is that in today’s society, life-enriching experiences rather than material possessions are proving most popular amongst those of all ages.

Top five aspirations of people living in Dorset Bucket Lists


Travel the world


See children married or settled down


Swim with dolphins


Get married


Have children/Go to Disneyworld

Source: Deric Scott

Other findings of the research reveal how family traditions, such as skills and heirlooms, continue to be passed down between generations. 46% have both inherited photographs and paintings and jewellery (862,000 and 856,000 respectively) while ornaments, crockery or glassware 41% (764,000) and recipes 28% (515,000) and seasonal holiday traditions 29% (548,000), also proved popular.

Mirroring the sentimental value placed on inherited items and traditions by previous generations, today’s society has a similar wish list to pass down to future generations but interestingly; property also plays a major part.

Top Five Inherited Family Traditions, Skills & Heirlooms

Inherited by respondents

Plan to pass down to next generation


Photographs or paintings (862k)

Jewellery i.e. necklaces, watch (1.06m)


Jewellery i.e. necklaces, watch (856k)

Photographs or paintings (999k)


Ornaments i.e. glasses, crystal bowls, etc (764k)

Ornaments i.e. glasses, crystal bowls, etc (637k)


Seasonal holiday traditions i.e. Christmas, Easter (548k)

Property (583k)


Recipes (515k)

Furniture i.e. grandfather clock, antique dresser (532k)

Source: Deric Scott

Robert Bowater, General Manager at Deric Scott in Bournemouth, said: “We are proud to be a family owned and managed company, and so have been encouraged to see that today’s society still places an emphasis on the legacy left to family and friends.

“We provide an integral part of the life cycle, and are subsequently granted access to the most personal details of a person’s history and wishes for younger family members. The research reflects the conversations we have about the journey of life and we feel honoured to carry out the final wishes of so many.”

- Ends  

Commissioned by Deric Scott, ICM interviewed a sample of 2,928 adults aged 18+ in GB online between 27th July – 3rd August 2012. Surveys were conducted across the country and the results have been weighted to the profile of all adults. 123 respondents were interviewed in Dorset. All data is weighted to GB population and therefore population figures are estimates.
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Tags:Cpj Field, Funeral Plans, Prepaid Funeral Plans, Bucket List
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